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For Mitt Romney this was here is that just gets moment you remember that one Rick Santorum jumping all over him when a campaign aide said that after winning the nomination.
The general election would -- Romney did hit the reset button pretty much like -- -- gets quoting here.
Kind of shaken up -- restarted all over again well I guess that started today and -- -- -- Etching and sketching the right image and for that perspective who better than a guy runs the company that makes those at two sketches Ohio -- chairman.
-- gallon who joins us on the phone.
Welcome don't by the way your company never look back after that aren't paid remark right I mean they used -- -- was a great deal of attention has that been down.
I that's been drawing.
Unbelievably well no and we thank you for giving us the opportunity to talk about register its product.
-- -- playing a role as a political metaphor in this unbelievable.
Now you know is just into because that not only having -- -- -- The products to make of -- you are in Ohio you know what figure to about what's going on in that state you know why it's as a make or break state.
And why Republicans and Democrats alike are putting so much.
Any gut feeling do you think it's gonna win it.
In the state just -- I at this moment.
I have no gut feeling but I will say this that I think we need.
In the campaign and it's pretty typical here we are.
What one candidate.
And the other president -- opposite ends of the state.
One in Cincinnati.
In morning -- -- right there you know we hope that really just debts can bring some levity to this debate.
As you know we have arrest governor right now I'm at -- wherever we're we're politically neutral as an actress gets.
We're general neutral we come in all sorts of -- Yeah but the product itself that's what -- -- -- is is is is is -- -- right.
No it has we there's a great screamed and that's a lot like politics and Lotta gray area -- an airliner.
As and then then then much like a lot of these politicians stance they can -- say get and it goes away in the and then you could -- somebody else.
But you know you you've got to be a great sort of a a metaphor for this race and I'm I'm wondering whether.
That was by design or just cosmetic -- do you think that.
That's true that that that there's a lot more gum would your product better than than it has been led to believe that all these guys might be phony all of them didn't just change on a dime -- all -- again.
Can just -- -- buttons that are image -- -- -- themselves anew when they go to another state or or take on another cost.
Well if that's politics -- And -- You know what aspect that I do and but I said earlier I -- -- wants to bring some levity to this process.
And also there is but if but sporadic -- number of people in our country who -- And as a result our -- creative team got together.
And we came up with a seem should get up America.
And the web site which is recently gone online to shake it up America's dot net.
And the serious part of that is when you go one I'm part of the site which has registered to vote.
And the site will reveal to the person was -- assessed that.
You know how to register.
-- -- okay so if you if you ask just that.
That's site it'll show you how to register and.
I think this is -- -- -- no no offense intended here a year way to stretch that fifteen minutes of fame.
Since the -- to -- moment which is brilliant.
And that not the US stretching your companies quite famous but I think now you're when you're piling on this political thing to -- -- -- discussed.
Well we're doing both.
It still it's important to the brand I got -- And it's important I think to encourage people to vote as a matter of fact we're going to have voter registration day at our company.
There two encourage people to vote -- not registered.
There we go what -- and it had a very good image of me on and it just gets this particular and it's took.
Up about seventeen.
Days straight to do.
And -- had -- actually and then you -- -- of these things.
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