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Nestle CEO: Bottled Water Will Lead Soft Drinks

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  • Description

    Nestle Waters North America CEO Kim Jeffery weighs in on company growth.

  • Duration 2:50
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New York City Mayor Bloomberg is pushing for a controversy a limit on the size of sugary soft drinks this could be good news.

For bottled water manufacturers can -- the CEO Nestle waters North America B -- studio's estimate you person fine thank you very much -- I'd say we we've spoken in the past I mean this segment that your and it's been growing exponentially in the forecast to grow more than 2% this year.

But this I think for you right if they get rid of those big soft drinks and in New York City.

I think it's yet I think it's overkill because it's already happening over the last ten years we've had a a dramatic decline in carbonated soft drink consumption.

He percent of the loss that consumption has gone to bottled water.

Could do research on the way over here today it was ten people a bottle water one person with a with a -- creek and one person with a big something from Starbucks.

Yeah yeah well it here that the types of drinks and you're getting into the -- businesses well we'll talk about that but I was looking at regular carbonated soft drinks the things that the nanny state if you'll seems to be again it's.

But bottled water is the next top selling item behind that you really are going after Coke and Pepsi early making inroads there.

We think in the next seven years the lines are gonna cross between.

Carbonated soft drinks and bottled water -- -- bottled water will become the number one selling beverage in the United States.

We're growing our categories -- about 4% a year CSTs continue to decline those lines are definitely gonna cross and is good for American health.

You know naturally you let's say overall that got what seven billion dollar brands now he had sent not not just.

Your segment obviously with bottled water but it's true Reena and it's.

Nestle nutrition and copy made of all these brands are really building what do you think is happening in essence making -- success.

Unless there's invest a lot of money in North America because it's been a country where we've -- and had good growth historically we have the opportunity to restructure our business -- -- we need to.

And it's been very stable environment for us to go -- sales and the sustainability has been a big thing for you been doing that but making note of moderate the -- holes lighter part of the same time you did incur some costs because about -- reports -- well it really wasn't that expensive for us to do we we -- -- overall packaging so we -- the engineering technology inside the company to -- -- our packaging.

We've reduced our our use of of plastic by about 20% over the last.

Five years.

Right right I don't ask -- a liquid -- nationally is obviously -- was company but also.

Global company that is based in Europe I mean do you feel the effects of what's happening in Europe is that is that good for for your side of the company is about here's another company.

I'm I'm when I'm in North America centric so I don't wanna comment on the rest of the world we've got our own problems here that we can need to fix also but but look it's.

It's it we have we have a massive redistribution of wealth throughout the world.

We have under employment in in a large part of of the developed world right now it's it's not good for companies like ourselves can Jaffray part of of course that's -- Global -- -- thank you very much again that premium person thank you share.

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