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Sandals Resort International CEO Adam Stewart breaks down how the company's motto has increased profits.
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-- -- Iowa looks like summer travel might be back on the rise the latest survey from the Alps or end -- reporting a 6% increase.
And high demand for vacations in 2012 since this time last year out of Stewart as the CEO sandals resort and nationally also -- -- he joins me now for interviews so.
You are you saying that uptick are you feeling that and bookings of sandals and beaches right now.
Absolutely you know we we have out of a fantastic -- we have -- so much for money back into our product done on -- as a stand as the facilities and amenities.
-- earlier when it can at about 1213% increase somewhat twice as much.
As the as index is showing you.
Twelve or 13% increase from last -- okay.
Do you are you finding them -- at that families are more willing to spend or are you finding that they're looking for deals -- you know people are.
He doesn't travel and there's no two ways about it keeper Trout in the people are looking for holiday spend the morning they're looking for their real value that if that accompanies -- stand open you know put -- -- where the most is.
And does give them great value -- from one end.
Our campaign for the last four years has just been reinvestment reinvestment give a more give -- more I'm on the -- -- follow.
You bought a four seasons they did two years ago and about -- exit.
-- This is about the expansion for you know that was that's a great testament -- not specific resort as a result that we bought we put forty million dollars into the product putting in five additional restaurants putting waiting gardens putting in water sports facilities for scuba diving.
That I -- -- that's on a testament to what we do we taken.
A fantastic product four seasons is an amazing run but trying to make it you know let -- once -- -- by standardizing and reason this time.
So analyzing business out -- -- -- also obvious that this is June so it's a big wedding season right now are you finding an uptick and wedding bookings.
Because it is frankly cheaper -- -- -- minutes that that is going to bring on additional parent saying that -- Funny destination weddings are 400% to one in four weddings in the war on as a destination wedding -- in New York City right now and launching and -- -- -- wedding program like a black and out.
And where brides can customize their weddings of the -- was.
The photography the -- -- -- It's a little happening it's it's their wedding their style and I also actually doing and also weddings for us is an explosive Summers is the single largest weddings destination in the world.
And that's cheaper obviously for the consumer and then they're more involved in the process you're a kissing your father started this -- thirty years ago the same here that you were born in -- nine months -- and -- the -- but what you've learned over those last thirty years of watching your father growing up the company now running the company.
Yeah in animals are pointing out it is listen to the consumer the consumer with -- exactly where you -- Enron and -- -- -- if you if you if you if you can stand up couldn't just listen going to have to sit.
A whole company's runoff a cosmic service.
Are you gonna be hiring you do expanding the brand I mean you're twentieth here's what's what I want resorts by violence right now -- -- the seven hotel -- being drawn up and sketched -- buckle when you islands on the horizon say now I'll hold or hold Montrose and reinvest in ourselves reinvest for privately held company.
We just keep trying to do what we doing and I'm making a better -- -- one of these -- channels has done it seems over the last two years is to kind of go more upscale with the -- -- nervous about during met doing that during their.
Recession when you were actually again final four -- in the Bahamas and you know and take session in investments there.
It was it was a decision as a conscientious decision we -- a lot more people coming into -- lot of them don't know when markets face.
We had so many more facilities and on and in a from a strict business stump -- -- -- Heil.
Premium and because you know 50% of our room -- -- -- -- jacuzzi and pool is on.
And Unionists -- we took a conscientious decision to do what we call on the -- included experience.
Which is and a just reason it's done and and we put of -- 400 million in the last six years into our company just.
Anything that's 400 million yeah in the last six shows how soon that's a big chunk of change obviously this -- you do have partnerships with the major airlines how crucial is that right now it's critically and you can only get to the Caribbean on an airline so that the airlines really odd about ones of the Caribbean and I know we're not need to support from all of them.
And it's a partnership.
On both sides it's critical for us out of Stewart the CEO course of sandals resorts international thank you for being here is -- -- right Dennis at this summer --
