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Using Video to Search and Share Content

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  • Description

    Qwiki CEO Doug Imbruce explains how his site creates compelling video content.

  • Duration 2:52
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Are all remember that dot FaceBook obvious talk a lot of bottoming at one -- -- -- side that is for renouncing your citizenship the whole thing with taxes and everything else well.

This one of the things that he spending his money on a lot of money on FaceBook and and spends a lot of that on new technology companies.

Quick eight that's -- Wiki is one of that his company is -- here tell us about it is that embrace.

-- founder and CEO how are you how much and how did you have any trouble raising monies taken a bit -- -- around.

You know the company had a lot of momentum I think that people understand our mission as about empowering the transformation of the -- From an experience that's largely based on -- through the traditional French -- you -- -- and that's based on video itself from Wikipedia detectives and everybody uses Wikipedia one -- -- remembered -- what it is -- the video version of -- are more to IPO -- what application of technology but fundamentally what -- does is it makes it very very easy to create beautiful broadcast quality interactive or anywhere else do we have and it's -- you have to think of -- -- James if you search share.

But on Microsoft -- I believe yes -- the second but didn't you search for -- -- you get this.

Little quickie essentially under his Wikipedia page six is just some random person produced -- served us this was produced automatically vehicle which he's technology OK and this is one example of the power of -- which is the ability to take raw data and transform into this beautiful interactive -- experience only on -- Only on being for -- will be one of several distribution deals equities -- haven't place but okay that's great it's great to be on being right now the first time.

In history that searchers also become playable -- -- it's a revolution how do you make money.

The -- covering an out of it so the the web along with all the consumer attention migrating towards rich media and video.

That presents an incredible opportunity to have out to to -- immigration advertising which -- -- -- format into these.

Cookies so yes or so we've not yet but the plan is to live -- there's no rescue generated by yet and -- but there's going to be a lot of future stores recruit through what I'm not -- middle East Africa money did you.

And not the no precedent -- -- -- -- seem like a nice guy but I don't really -- found yeah a five dollar spent on TV ads right now only one -- spent.

Online ads -- gonna buy ads the idea that's yeah sales -- -- makes it really easy to create visually compelling video content alongside that you create higher value advertising because there's a Wikipedia is just there for the goodness of yeah I would world or whatever on data status of bad whatever sacrifice yet over but they don't that's a different you -- you are trying to implement a business -- but web.

Out fund raising or you're in a position where you need to raise more money at this point if you -- if -- good waiting for.

The revenues are comments yet it's all about the window of opportunity.

And the other is -- a lot of intra company rage raise huge rounds now because there's just such a incredible window of opportunity right now for example for -- to become the -- facto platform for rich media creation and consumption.

And so of course you wanna invest in the company's growth and get more people -- being doing guessing or we're just -- -- what happens if I would thank you -- share.

-- -- thank you think you.

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