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Facebook To Launch Ad Exchange

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  • Description

    FBN's Shibani Joshi explains how brokers will be able to customize ads through users’ cookies.

  • Duration 1:47
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This transcript is automatically generated

-- -- launching a real time that bidding exchange system for advertisers.

To bid on specific users.

Based on their search history economic -- are limited just for the settlement Shibani Joshi with the details on the story that is remission -- that hits the plastic heads aren't what they used to be in terms of price I guess but that's joking people living on and on now let's talk about FaceBook a little bit here.

He got to give the company credit salve for coming up at the new initiatives to allay investors' concerns.

And concerns they do have shares have -- -- -- actually there up today but down about 30% since the IP LO.

-- new reports -- the company will launch and you -- exchange which we'll do a couple of things first and allow large companies.

To quickly deliver ads to FaceBook users in the same way that they are targeted on web -- And basically the Internet in general -- will also make buying ads on this site easier and -- are affected creating more revenue generating opportunities for the company.

Also old target users based on -- so for example figure surging to buy your parents -- senate tonight to Oklahoma City Thunder Miami Heat game.

When ego wants FaceBook they'll probably give you.

And sad.

If you boarding but they tickets -- night it will give you access in and serve up ads work car rentals and Oklahoma City.

You get the idea basically integrating what you do on the web on to FaceBook as well.

No one thing that this does not -- -- is serve up ads on the mobile platform.

And we know that that is something that investors are waiting anxiously for as well.

-- Oklahoma City reference -- our our own sooner Shibani Joshi in the hands under fan and I now go and -- -- maybe it's not a hand and thank you.

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