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Harlem Globetrotters CEO Kurt Schneider on his company's moves on and off the court.
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-- much -- -- and 86 year old US brand making big moves in China.
The Harlem Globetrotters.
Signed the team's biggest international sponsor ever and -- getting ready to toward China and next month.
Q sweet Georgia brown we're joined now by globe Trotter CEO curt Schneider so -- you're going to China tell us first who's the underwriter the sponsor of this trip so there were.
The sponsor is the inner Mongolia among new dairy association in the largest milk producer in China.
And they make all sorts of milk products for kids throughout the country and we're dealing with one of their products called me -- now.
And -- -- septic packaging milk product that we're bringing into schools for them right now by S sixty different clinics across the country.
I think a surprising about this is that the globetrotters have been around since the 1920s.
There an American icon if you will -- symbol of this country yet you're finding more success in China with the globetrotters land and maybe you are here in the well we're really success.
Therefore here in the US as well we just finished our our second highest revenue -- in the history of the globetrotters that we just finished and April so we're doing well here.
We're doing well overseas as well on -- China huge market and we're sitting right -- the nexus between basketball hugely popular.
And this new thing they have their called for and we entertainment and -- fit in writing into them.
And one of the things among new works so well as the government wants -- -- Chinese kids to get out from their books get out and makes it responsibly and obesity problem here in the states.
They have a fitness issue over China but not for obesity it's for lack of getting out there.
So we make fitness funds.
Like they're trying to prevent an obesity problem exactly although let's -- about it right -- there's a bit of a contradiction between.
Fitness and then a whole milk company -- -- sponsoring -- pop up you're -- but that's -- well able relative.
That's -- right but they are out there so what we're doing is whether Europe's six years old -- fourteen years older kid.
No matter what -- stealing is you come out -- -- -- the three -- we've had our guys who spent a born your finger you drivel you try and shoot again -- -- -- -- -- a good time with it.
-- -- a lot of things and the United States as well we should point out nationally with with clinics and children.
Do you find that you're getting success out there because the obesity epidemic from a business side has pretty frightening to you.
Huge so for us so we have our our players which are greatest asset by -- these guys -- own tremendous shape.
They play a hundred a 120 games per year out there and they have to do stuff to stay in shape all the time and the -- so we're taking that we're translating it.
To all these different avenues with twenty -- fitness right now doing clinics across the country for kids and again.
It's not diehard basketball you know -- we don't make you -- suicides all game long.
But -- all -- -- which are out there learning how to have a good time and that's what it's all about.
Because you basket where we're looking down -- the last few seconds yeah we go for our dismount -- definitely ask it.
The Oklahoma under my favorite kind of Cinderella story -- re going to basketball finals.
They would kill the globetrotters would.
I'm not sure Dennis you know we have not lost to -- opposition teams since 1971.
In fact we just played.
281.
Championship games this year came backstage to we want -- every single tournament I -- -- and one year so I'm.
Any -- -- look at my friend lined -- oh I thought.
I am very much Eric Schneider thanks for being with -- saying fog bank speakers well.
