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And there's not soccer players mixing Red Bull with Gatorade and got.
If you're not making your connection small business soccer fanatics Richard -- Alex -- -- -- two.
Veteran doctor -- looking for new venture.
Please all fellow players mixing Red Bull and -- Set out on a mission we thought maybe there's a beverage that we can come up.
That was combined with team.
Ignition and the energy into it.
First of what we saw what was people.
You know -- -- were trying to get up functionality -- -- nationality of energy and the -- but we'll see how that kind of beverage industry rule number one.
It's a script during the 2010 World Cup soccer enthusiasm hit a fever pitch Richard Alex -- their product name had to match that same enthusiasm.
Plaza super -- box where you scream -- the TV when there's an awesome goal sliding across the carpet.
-- For us it was OK to go about passion -- for software around that umbrella.
-- -- They spent six months perfecting their first flavor profile -- -- and other strategic move to -- into the natural connection between soccer and the Hispanic community.
So are flavors and -- energy can fly in the are -- and home.
-- -- -- Punishment enough for orange flavor and that really resonates with opportunities in demonstrates authenticity of that we're designing product.
A -- you know power unlike other energy drinks they -- the conventional convenience stores.
-- another opportunity of -- -- nationals and happens.
Where's pulses really wasn't there I think we're a breakthrough.
For the simple reason no one's seen him around -- worked in all natural heart and all my troubles and Hispanic grocery at the same time.
And we -- winning and both of those environment.
Some people think their product is to leave because there's a soccer ball -- again.
Richard Alex don't mind that at all there's three and a half billion soccer.
-- and a pretty good minutes.
When people say we're in huge market yeah the planet.
They're next goal is to move beyond -- northwest markets and to have -- Alonso -- store shelves in California.
By the end of the summer.
Bet you didn't dominate your connection -- small business.
Thanks for watching.
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