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I wanna -- get final bonds from our panel we brought to you Mike Rosen Hilary Kramer with us still as well Mike let me ask you.
Right now we understand -- mountain mountain lion the new operating system.
Software is never what -- investors but obviously it's important how important is it -- and what you want to hear from something -- best.
Like -- the audience for this conference obviously is -- developers it's the people that put together.
The ecosystem that make the make the engine go really and if that did developers aren't excited they're not -- then there is no market.
So to make sure that these folks and the companies that they represented and that they're working for are engaged with the Mac market and then eventually when they get -- -- IOS engaged with the iPhone and iPad market.
It's critically important they have to show that they have a lead.
On android on the mobile side and that there.
Remaining competitive with Microsoft on the desktop side with windows eight coming at you know it's important for Mac OS two Ferraro is tend to show its stuff -- Mountain -- is doing.
Roger this is Tim cook's first developers conference how much of the new technologies we're hearing about today happen under Steve Jobs influence.
-- -- -- -- That most of them you have wolf while most of them out because the pipeline is typically about two years.
As two years worth -- products and it.
And as you get out beyond that their sketches but but they have some idea where they're going they're waiting for.
I capabilities in costs to come in the line before they can bring the products to market but they have prototypes as much as two years in advance I'd say.
Most of this comes from the Steve Jobs period but just as a note I noticed that -- and Phil Schiller.
Seem to have a little more animation in their delivery than they have in the past I think that you know they they're very aware of the fact that they have to replace.
The world's premiere showman and day to step into those -- really difficult so.
They've done their best to.
The animated to be excited to be exciting.
Because after all the Susan developers conference -- -- kind of a nerd fast and so -- as -- -- involved when I just wanna know what the capabilities are and what's going on here and leave the other audiences the investors then.
And consumers are really kind of sitting on the -- going what does that all mean to us so it's a difficult difficult to -- balance.
I mean Hillary look let me get your reaction to that live on you know Tim -- trying to fill those shoes because I mean I watched the last line.
This is more animated but oh my goodness I mean it's not terribly.
Does for -- we obviously want -- information visit -- it's nothing compared to what Steve Jobs did how can Tim -- possibly fill those shoes and how is he doing so far.
I'm Melissa that's an excellent point that you that you made for now everyone is being.
Missing when that most innovative and probably -- most creative leader of all times in business and -- -- nor.
Now the reality sets in in terms of apple right we miss right in man and so Tim Cook has quite a challenge ahead of him and I could see.
The market both analysts Wall Street the financial media becoming very disillusioned.
If apple -- earnings now I think consumer all of this is very exciting Retina Display.
New pixels today -- -- iphones.
By your point about Steve Jobs.
He was there to the whole process so even though there's a pipeline it's two to three years we understand it including a TV that should be announced in December and that would come out.
It doesn't really matter to think gave those ship in -- -- you know apple apple.
Always had changes that was Steve Jobs putting his stamp on every product.
And it would really be a shame if the market turns against Tim Cook because how can you ever fill those shoes and also technology has product cycles at the end of the day.
This is a hardware company right content is king iTunes for example barely breaks even.
So so realize that there's a lot of challenges ahead and there's competition lurking and it's not just Microsoft -- Samsung to worry about globally.
Long time -- parity might be I see you super -- and I want to know more about this Mountain Lion software.
Yeah so Mike from what I understand about it it's going to help run the the -- similar to the way you run your tablets the -- iPad iPhone does that is that correct.
That's right it's bringing a lot of the features that you're familiar with from the iPad on to the Max of the reminders applications going to be there.
The notification that you have in Iowa's five -- -- that that's gonna -- it.
Connection -- talk about right now is is -- style dictation coming to the Mac.
That's been available through third party products that hasn't really been part of Mac OS internally for quite some time.
And now the ability to wherever you can type on your Mac to be able to talk your Mac instead and get text -- that way.
Not only a big deal for regular consumers but a huge deal for accessibility and for people who have difficulty using a keyboard it's gonna make a huge difference for them.
Anything about this -- mapping software that's allegedly going to replace the Google Maps.
We we should be seeing that in the second half of the -- when they start talking about IOS as you as you said Google Maps is huge component of the iPhone and iPad operating system.
And it's one of those areas were apple doesn't really control the experience they have some challenges there.
So they really want to get their own technology and underneath that and allow the developers to do some interest in things with maps that they can't you right now.
Roger real quick really the couple seconds left what's your final take away what do you think what you've heard so far this hour how does -- make you feel.
About apple going forward.
Well so far it's -- man.
But don't realize that they -- you -- biting stuff for for the second half there's always the one more thing or something that's close to that so.
I think we'll hear some board there in the second half that'll be that'll be interesting.
Yes we have a new product is pretty cool.
There's another thing to -- -- about the way apple rubs his successful brands on -- on the ones that need some help.
And in fact this is just another example of taking something is working real well like -- IOS.
And bringing his features to -- area that needs some help which is -- -- I think it's very much part and parcel of how they do things.
Thanks to all three of you for joining us -- he's.
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