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-- monitoring the apple developers conference apple just announcing an update to its lap -- All available to shift to DA let's get immediate reaction from our all star apple panel Roger -- endpoint technologies founder president.
Michael Rose is editor for the unofficial apple web blog -- Hilary Kramer.
Is editor of game changer stocks like let's -- start with you these updates to the Mac but are they improvement is significant and meaningful improvement.
And they are particularly for the MacBook Air which is -- to be one of the great sellers and Apple's line it's thin it's light it's addressing these sort of ultra look into the market.
But what's actually going on right now is that marketing VP Phil Schiller at the conference is introducing a third line of apple notebooks.
That appears to be combining the best attributes of the MacBook -- that the processing power the storage and the -- this and lightness of the MacBook Air models he's actually talking about it.
Even as we speak so we're now looking at three different laptop line -- from apple the air the pro and I think with a car in the next generation MacBook Pro.
Better specs better display and probably a higher price.
Okay it's interesting you mention the price that yet because that's my follow up to you initially it looks like TV MacBook Air first I think that's -- first when they -- the update you.
We'll come -- with about a hundred dollar cheaper price tag but now -- saying that these are.
Price higher give -- -- -- -- are they pretty much similar give or take a couple of bucks or is this going to be a market higher priced.
For the existing model -- -- the MacBook Air in the MacBook Pro lines that we know today the pricing is gonna stay pretty consistent may -- fluctuate by -- hundred dollars either way due to component costs.
For the new line -- the MacBook the next generation MacBook Pro that they're talking about right now they haven't talked about pricing yet one imagines they'll be some premium over the existing MacBook pros -- we don't know exactly what that's going to be just yet.
Roger focusing on this map that development is this unexpected and is -- game changer for them.
Well -- in the sense that nobody knew there was going to be another line it's a little bit unexpected but as we referred to earlier of the ultra book movement has already started to take off.
And even though law that is modeled on the MacBook here to begin work.
There's -- concept of full featured no books that are extremely thin and very light that long battery lives and apple wants to lead in this area.
So it's not completely surprised that they would come out with a product like this -- -- -- smack in the middle of that category.