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Facebook Gets Hip with Seniors

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  • Description

    FBN's Shibani Joshi on senior citizens using Facebook.

  • Duration 1:43
  • Date

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Forget about thirteen year olds should the social network FaceBook -- going after senior citizens she might judge she is joining us -- FaceBook is no longer for kids -- -- hi there day and yes I think in Facebook's case it needs to get everybody can get on FaceBook but dead the numbers are surprising because we think that teens -- -- and that.

Highly coveted eighteen is 34 demographic as being the target for advertisers out there but a new research report from Forrester is.

Saying that we should pay a little bit more attention to that baby boomers sat with out almost 60%.

Of adults ages -- 65 M plus are ready online not only that they may not have the latest iPhone in the latest tablet.

That they are very very active on the web.

Almost 50% of seniors have a FaceBook account they also 69%.

Have purchased online products in the past three months other statistics.

They use email to send and receive photos in -- Stanley even 44% of them are playing games.

So low on -- so it's interesting because like I said FaceBook and and other big marketers thanks so much attention to.

The younger demographic but this seniors have a lot of purchasing power -- new data showing that they should be considered as well though.

As you know date in it's just fine sort of tight rope you gotta walk when you bring in this teen years -- -- Teenagers want -- leave saying I'll play with both very carefully my mother was on FaceBook long before I was an active meant that.

Well I I and that beer barrel different -- day again now.

I have no sure thing his -- -- survived acted out as they're kind of here is what have you I'm banks erotic that a.

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