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Carrie Hammer on the launch of her delivery & custom-made professional wear for women.
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Right now to talk about -- making your clothes for the work environments just say -- little fun fact about me everything I buy.
I -- about at least fifteen dollars to it still has to be hands because I'm not really -- self.
-- hammer the founder of -- Hanna which is a custom made.
Professional clothing company.
A little bit about hey how you got this idea and then -- -- Fitness for custom -- definitely so I didn't used to be in fashion made.
What my customer of the professional woman -- worked in digital advertising sales.
And was so frustrated by my options as a professional woman I was running to and from a bunch of different stores -- no one goes to.
Professional women's store and when I got there -- -- just never fit my body my I was smaller atop a little bit larger on bottom.
Always stuck in the name yet in between two sides in the changing sizes that I found in talking to my friend Alan the content being.
So I said -- Kennedy solution I -- my guy friends getting these create -- do you think sure it felt like me.
Probably bigger issues than you do hello started.
Looking around for options and they're getting things made for myself -- -- working and that's where the idea came from really organically.
Women would stop me on the street and I compliment you Wang because of public looked back since -- -- precisely exactly beauty is all in the thing that they've.
I sorry if those are you look hiking -- -- but where did you get after.
And and you wearing my name your own designs -- on my is work.
-- you didn't do I design my address and I am -- wearing tell you to make it for me -- you have options that I choose from how does this work.
So right now you have options that you choose from -- -- -- camera line in about ten dresses on my -- carry -- dot com impact and you can pick Clinton.
At this -- -- that's named after wanna name that's friends right there.
That the Danielle that's very nice steady looks like suit actually but it's as its address exactly it's it's a death it's all one piece say you know you get happy that mapping out the door had some cute accessories right so that -- that island named after my -- They're all named after my friend and that's off Sullivan's steeper instrumental in the process right now like -- little models -- your advertisers undefeated -- discounts and while -- yeah.
If -- -- totally discount it's amazing like this planet you're from the trees that since three cents on my good friends who listens social media -- up again yeah.
She she -- -- -- all my social media feedback advice.
-- -- -- -- -- -- Carey have a that mean you know if it with my line.
And that's one piece of advice I did new business owners and -- lists your friends -- right and friends all around do they all do different things so.
Item com okay so there have been so let's talk first -- -- addresses how much should they go for.
There 1995 every single -- -- I've seen on -- you put in on your measurements right.
That you pick contrasts.
And say -- you -- Danielle.
And then you also pick your color you can customize it any which -- you well.
The colors change seasonally just like any of grant -- And then you putting your ten measurements or you can go on my -- and make an appointment -- me if you live in the yet that's good afternoon that it's just gonna say.
And I noticed bridesmaids dresses I measure bigger than I -- My measurements -- -- -- much bigger size and suddenly have a pet -- a lot of people have that issue is that.
Because.
You're just handed.
Spreadsheet like we need this and you're not actually shown how to do your measurements I haven't done you don't have -- Yes.
So I have videos on the -- that's -- common problem I hear from my customers.
You know I I -- -- like ten measurements.
And I don't know how to do and I don't know where everybody my ways where my perhaps where my lower anticipated what what is the what is a -- I.
I didn't know what it was when I first yeah and that is that like you know where that the dean didn't you know movements are it is the smallest part of -- -- And so I made these really helpful videos where women can actually see how to measure themselves -- -- But if they are more comfortable you are going to Taylor or are making an appointment -- me -- when my associates we.
Go to people's homes they -- their offices they can come -- my studio in the west village.
And and we -- -- -- problem or frustrations when you -- trying it up and running in and I say that because well first of all the economy in general.
And 295 dollars is still.
Decent sum of money that -- would have to spend and also fabric prices are very volatile right exactly.
-- even before starting I think the biggest thing I'm getting from advertising to fashion.
Where is jumping over -- -- -- -- I'm getting her ankle and the fashion designer yeah exactly so.
That was the hardest part once I got to the other side.
Everything seemed -- 11.
Believe would lead me to next everyone would kind.
Help out and and -- me on my path.
Everything seems a phone place and then talk to me help me out right resident card an -- to go with me -- and mighty manufacture.
I manufacture of receiving the Indiana okay and that helps you keep your costs down exactly.
-- hammer and founder of carrying hammer dot com a website everybody I'm check that out -- done stresses that the really great and I love that -- -- didn't hire.
-- measuring tape.
-- It's name is so much -- we're gonna go to break now.
