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Facebook Targeting Tween Market

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  • Description

    Radio host Miriam Wallach on a children using the social-networking website.

  • Duration 4:24
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I -- wants to get kids as young as seven not on its website it could be a vast untapped audience could it not.

But it's also troubling for some parents joining us now -- both sides of the argument that him walk.

Columnist and radio host Miriam welcomed the program get paid for having let's take it festival from the Facebook's side effects if they can -- being a large audience of on the Philippines that is a gold mine isn't it's.

Potentially a gold mining the numbers are not fixed I'm sure that FaceBook has its own.

Plentiful.

Resources of numbers available but right now out there there's a tremendous amount of speculation.

But I have to imagine after the snap crackle and flop of a couple of weeks ago that they are looking for actually every venue possible.

Every area possible that he's got that through the the voting got kids on the that -- have a -- in children yeah that's right sell it damp weather data is skewed.

And if they're selling information to advertisers etc.

who are going to bite space or when advertise on FaceBook they're numbers -- need to be accurate.

In a Boeing company because they've -- -- corrected this lying kids problem and the appetizing.

Stuff that the giving out which is not that accurate right for the same time.

They got a problem admitting that they got -- kids on the account.

Think that they have problems admitting it consumer reports did report last year that our -- and a half million FaceBook users who are under thirteen seven million and five million of that are under ten.

Now as moms.

I mean that that is a staggering terrifying.

Absolutely.

Earth shattering number.

Can and that's the other side of the Cohen helped my mother six -- -- mother got us on the father of six Tracy's got three heaven knows about shipments like.

Flat -- out tonight now it's always yeah I haven't stepped up yet again.

We accept that FaceBook gets hold of the of the thirteen market -- a potential gold mine I got it now the other side of the coin is parents yeah.

You think that's -- minefield.

Mop up in terms of the ethics -- Somalia in terms of the responsibility listen bespoke has responsibilities both the parents.

Both to the regulators both to the kids etc.

we have to wonder if there is an ethical value and ethical.

Part of Facebook's.

Entire business model and I don't -- Can wait a second FaceBook says yet you don't know thirteen you couldn't come on book you gonna happen parental supervision.

That takes care of the ethical problem of the danger problem doesn't it I -- this FaceBook -- this idea of FaceBook for kids under thirteen this new technology this new software that's being developed it goes in tandem with what pants have available to them.

Anything that the child will go on and finding that they accept any friend.

Requests that they send out will all be through the parents -- I accept all that however.

It takes a village we have to wonder what parents and FaceBook.

-- to take a step back FaceBook have responsibility to parents to make sure that they.

Are educating parents as she knew how to navigate FaceBook and the Internet safely and -- responsibly.

With those kids we -- have a responsibility to the children themselves to help them that it.

It will you let your kids on the thirteen on FaceBook with -- supervision yes don't know not.

Would you let your kids on the thirteen on FaceBook with places television -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- I don't know that there's anything wrong with that assuming that you are ready to be responsible to work in tandem and to have every single move that your child.

You may make -- if a -- on your Blackberry -- every year or assess new technology it has -- deal with it come -- I'm not I'm not looking to avoid it but.

-- -- -- to make sure that we still have and has in place parameters for our kids that we say at this point you can do -- poignancy but until then what they're older they.

They could have secrets from you.

Cause I put their friends and stuff like you know you have -- know every single thing they're saying and what age do they say okay this is it's between me and Bobby in my class.

And I think that that's based on the relationship that you board established with your child as a parent parent and open dialogue isn't that -- they're certainly not on the thirteen.

I'm saying that -- to us while you're under my roof.

But -- And third Pierre -- I settlement moment yeah you can't controlled well otherwise woman by the lets -- control what's out there I can control its under my rule absolutely control without I -- Gonzales talking to my kids -- would you come back and I don't let us thank you.

If you know capital -- -- -- Miriam oh walk the mother of six thanks for joining me we shouldn't think it was a.

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