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Norma Kamali Launches New Clothing Line

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    Fashion designer Norma Kamali on the launch of her new affordable line of clothes.

  • Duration 3:14
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A fashion icon and innovator for more than forty years Norma come Molly is best known for her premium brand OMO but.

A tough economy prompted this designer to launch a new affordable line making high -- trends available to everybody the average consumer.

She is here in a Fox Business exclusive Norma come Molly in Iraq.

If forty years -- like Stephen Sondheim song from follies yeah you're still here.

Fair but in -- way you've morphed into something that is more appropriate perhaps for the times and that's the come Ali culture to phase yeah under hundred dollar pieces.

First default before we show the model that we brought in who's just dying dying art gorgeous but you broke out on zappos how to -- quiet.

Went very well and aide tells us that we weren't the biggest brand -- -- them in the history of zappos how many pieces to -- so -- I mean every day it's like you watched numbers that you get addicted to looking -- Skyping may have been that everything's gone up and not -- -- and it's it's frighteningly fabulous because the engine that is.

A world.

That is totally ready to be explored and I'm so thrilled to.

Have come -- culture and distributed on -- Amazon -- it's a huge business story but look at the model and we can show -- right now the -- -- and she -- brother and she's wearing fifty dollar pants yes she is and how much as the Jack and the -- it is 78 dollars and -- is 46 dollars and the and it's a gorgeous fabric I work really hard at getting the best quality and occurring now why -- you -- and that jacket his you can see the pan.

There's this carrot that goes with -- that's 44 dollars and it's not a watered down line it's a real on purpose -- and that that the difference between this line and it's good collection lines is.

In fashion we look at.

Women.

And we say you're not been an Afghan not skinny enough -- you're not Smart enough.

You're not you're not you're not rich and -- get -- -- cannot -- and not beautiful enough.

We lot to kind of make it difficult for you to be part of our wealth.

This this is the opposite now went back in the eighties I -- your sweat shirt dresses they were couture type of dress yet if they were -- -- -- lecture -- -- and now and they weren't really expensive and and what I find that was for this economy you as a businesswoman with your business head coming from public schools in new York -- Let's take a look at that final dress because and that and by the way some of these pieces are on tap those still at this point well -- -- branding piece that we Jeff launched anywhere brand new maple and moving quickly.

Time on the Internet -- -- -- This type.

The friends since the dress you're seeing.

Is.

This is 78 dollars off sell -- and this is a watch to slow roll it out and a little -- drafts and we -- -- Norma -- lead -- designer who never left us coming back for every body.

You can find it on zappos.com that love it thank you found my thank -- like David yeah you're way over their David.

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