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Taco Bell CEO Greg Creed and Celebrity Chef Lorena Garcia on teaming up for the fast-food chain’s new menu.
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Patted down and out all our top -- -- itself -- literally.
With a new upscale -- that I help it compete with -- it seems like to -- lay and Adobe.
Joining us now talk about CEO Greg creed and celebrity chef Lorena Garcia who created the new.
-- -- menu Greg I'm gonna start with you -- California.
You this is the U I think are the creator actually -- the -- doesn't -- close taco if I'm not mistaken this is your -- idea US sold.
Million and a -- million of these things.
So why -- -- Well I think there's two reasons you and god almighty one is that there's two things driving Taco -- one is how do we make -- -- talk about which is the burritos -- In the although was how can we become a more relevant talk rebel.
And to do that we need someone help -- and that we were so lucky to find a right to got -- Who has inspired and created the cantina bell Lana on of -- -- it is just fantastic.
It it just it makes you question you know you got this market with like basically the fraternity boys who want need to burritos tacos and then in comes do you live Reyna yes celebrity chef -- Mena I know it's not just lining -- gonna tell me what happens but he will be on brought us top chef masters this summer yes so why do you -- -- do.
Well that's.
You know put me and represented a child into the beginning to be on his review and -- I.
-- -- I say well you know what tackle what is calling me but at the end of the day is the challenge represented an opportunity.
To reach so many with a menu that -- percent to choice -- -- need that I really -- the fast food so.
Now you and you and me I'm going to be able to look at Michael Ben -- -- -- menu while my in this -- many of kids get going hop Billy the -- -- is that what it's about -- because I know you know.
Talk about actually -- -- sales up 6% last year -- actually anticipating even better numbers coming up.
It did to bring the parents -- I mean we I guess you can't rely on a fraternity boys all the time and yeah.
This is really about expanding this is really about expanding -- bill making -- more relevant.
We've had the cantina bell and test market for about four months we've seen our business at lunch and dinner brought we've also -- more women come the Taco Bell.
And so really -- -- has helped as I said inspiring right.
A line of of products which we're really will expand our relevance and I think broaden -- appeal.
You know toward broader community in the in the marketplace.
And and it being tested already in Kentucky California I know the full roll out as July -- -- how is everything being received thus far.
I think to -- -- -- -- -- -- away and and and then tell you I seem to want my career that.
The evolution of what how weeding the emotional yet they should not only the younger generation and you know our parents looking -- -- -- why we eating and I think that you know being nation -- in in in joining -- with federal bail.
He means that -- -- missionaries so what are we going whipping a patient what cost too -- what are we eating.
In -- the can be nations that we're -- that's why.
I think that they should to how we're making it before -- recipes focus -- on the savers and the contrast then and textures soul that's what the -- you can.
Read quickly before we go you're also doing a little happy hour menu you -- -- -- the new stuff under five dollars again no -- and we still detonating get him out aren't we.
-- so we've got a snacking program under way we've got breakfast on the way in the west of the country.
So there's a whole what happened to talk about -- make -- -- -- to make -- more relevant but the really big news is that cantina bell and as I said I can't think we're right on and off.
Our you know really inspiring us entering what is out really amazing amazing third.
VR I know you spending twenty million dollars on T that there isn't much.
Actually nine here are big fans of that you'll get a Taco Bell that's why I'm so I think maybe that have come back Greg creed Larry and I see -- thank you both good luck thank you rates.
