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Yeah thank you don't fly airlines is seeing a low hot in New York City the airline is now offering nonstop service from JFK -- Honolulu.
So how does help the company reach its reached new heights joining us now -- -- Fox Business exclusive is mark definitely CEO.
And presidents have Hawaiian Airlines dressed appropriate for Italy skirt and -- Thank you for joining us so you know eight economies having a little bit of a rough time we have unemployment.
Eight point 2% are people really.
And it is a lot of demand this -- a lot of people going on vacation -- white right now.
Yeah I it's been actually a pretty good booking period for us in fact on you New -- service for just -- yesterday.
Is our top book to root of all of the roots so we fly into and out of the United States at the moment -- You know we read the headlines to but in -- what we're seeing demand detection pretty positive.
Airlines though did file bankruptcy right back -- 2003 it was related to severe slowdown in air traffic obviously know in 2003 the economy was also.
Down in the dumps to put it so eloquently forgive me apart but what are you doing now what without a learning experience for Hawaiian -- gonna prevent that from happening -- especially since your instituting this route that is really about leisure travel.
-- there a couple of circumstances back in 2003.
On the current team came in around then.
And since then we've actually weathered some some other recessions we have a recession 2009.
Was -- profitable year process was 2010 as well.
So I think we've got the right combination we've got the right product from market place we know what we do we sell whole what he as a destination it's a terrific place to come.
Visit and our customers have rewarded us by by keeping showing up in thick through thick and thin.
When I've interviewed other airline CEO -- said you know you're only as Smart as the dumbest guy running an airline because that other guy can just discount seats so deeply.
You're forced to -- -- in order to compete.
How do you deal -- that and you try and focus on groups that are exclusive and and not have a Smart I mean how do you do about the.
But we have phenomenon is alive and well and our industry.
The way we try and offset.
That impact is a couple of different ways.
One -- we have to make sure that our costs are route Lou and we keep them.
Very much focused.
On having a low cost.
To the cost to the customer.
The second thing we do is we make sure that -- proposition or value proposition is very very good so we are full so so and we serve food in the back of the airplane -- not all from.
We have a choice in the back to the -- and we know that people coming on vacation.
That that have a good time -- -- take care of their families.
We've have found that off formula works -- almost no matter what other.
You have to admit though -- that the winds really benefited right from the demise of aloha.
Airlines and then also some the legacy carriers cut back their roots to the wife -- -- -- how much self.
Yeah are you can it's helped us a great deal -- it's a very competitive landscape where we're in it an environment in which.
Only did this -- of the best survive and prosper we've been very fortunate as I mentioned we've got the right product the right brand.
It's it's helped us and it's come to the cost of some bigger others or other of some of the other carriers.
He still get seats on the JFK to Honolulu flight -- You sure can we -- can you -- Arabic case -- absolutely and it's and it's a -- -- the mark thank you so much Hawaiian Airlines CEO mark on currently thank you very much CEO of the company based in Honolulu clever.
Because -- jarring morning good job there -- got life good for you mark thanks again.
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