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FCC Faces Pressure to Renew 'Viewability Rule'

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    FBN's Dennis Kneale on the FCC's 'viewability rule' fight with broadcasters.

  • Duration 0:41
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-- Charles -- So can the federal government order your local cable company to carry certain channels free of charge if it doesn't -- -- do sell.

You Medicare and that's what the Federal Communications Commission -- been doing for three years.

I don't what's known as the view ability rule the rule set to expire next week aimed at easing -- transition from old Airways to digital TV.

But now the FCC under pressure to renew that rule from owners of a -- of backwater broadcast channels that reach small religious and foreign language audiences stations say they're gonna lose millions of dollars an ad sales -- -- off cable cable guys.

-- the rule violates their First Amendment right to transmit what they choose well.

That's gonna get sticky.