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Neil Doshi, CitiGroup analyst, on the declining sales of video games in the wake of social and mobile gaming increasing in popularity.
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-- -- joining us now I'm -- Joshi senior research analyst for Citigroup.
-- this used to be like the big gamers party right but we have retail sales down about 27%.
Compared to last year.
Mobile devices are basically -- on the show so I guess.
There's a lot of questions about -- you know the longevity of the console.
Absolutely I mean this this industry has really been in in in a tough situation.
With the retail sales down -- macro concerns in Europe and the US and also we're starting to see.
You know that -- real shift in platforms moving to social and -- there is you know a lot of skepticism about about this business but.
That there's a few things to note and you we looked at the -- that I'm -- and PD data have for the past twelve years if comparing it with two different recessions cycles.
We found there's almost no correlation between that I'm.
Purchasing power and also time.
Beginning in tougher sell sell right.
We think that the recession concerns have little bit overblown.
And then also I think there's there's still a big strong contingency for -- record gamers and you know you're not gonna get that type of call of duty experience on that tablet or.
But unlike you I don't think there you know I'm in a recession part is overblown -- because it is the the problem is there's no good games out there.
There's nothing out there that people want to -- high.
And their consoles are getting old now so it's almost like it's kind of become a big does.
Well.
You know I think I think this -- three was really about about showcasing some some new games and I think -- -- -- see some pretty interest in games come out one is -- for.
He's gonna -- -- for Xbox very highly anticipated game.
Assassin's creed the read which looked really interest staying.
And then -- watchdog by Ubisoft also it pretty interest thing.
-- we also look in the PC side there's Diablo 3 that just came out few weeks ago.
First week of sales to six point five million units that's -- highest selling PC game ever.
Well there is clear demand there -- existing games out there.
They definitely are giving that and I do you think every you know every woman is at a point with a ready to update their consoles.
But up all these companies are there any any of them would you buy right now as far as the stock.
You know the way we can elected it's which gains have the most online exposure and -- have -- -- Of the two companies.
That we we focus on.
We think Activision is probably our favorite pick Activision has blizzard.
Which runs a World of Warcraft.
A really great subscription services business for them very high margin.
And the company also is one of the few US companies that actually participates in the China online game market.
And EA has you know despite some of its challenges -- they did you have a very interest staying.
Mobile and social platform out theirselves right -- they're coming out with tests and Citi social.
Thank children they're saying that Grand Theft Auto IV could actually.
Ended the call of duties rains there could be very interesting and -- world -- -- of Citigroup thank you very much have fun out there.
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