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How Many Cupcakes Make $1M?

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  • Description

    Sprinkles Cupcakes founder Candace Nelson weighs in on the state of business.

  • Duration 3:01
  • Date

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We'll talk about a sugar high cupcake increase -- Popping up all over the country -- states got magnolia bakery crumbs and then there's sprinkle salt specializing in cupcakes that.

People can't seem to get enough -- so what's behind the craze and -- small businesses beating a tough economy joining us -- out of sprinkles cupcakes.

And is now saying -- thank you for joining us.

Thanks for having me me some sense of how many millions of dollars worth of cupcakes you sell each year.

-- A lot of cupcake I -- talking in cupcake numbers for sure and it is a lot of cupcakes.

-- how many cupcakes that let's let's take from this direction and just carries because what is the kinda -- and innocent magnolia bakery.

Across the street from our studios here always a line I took my five -- the birthday party instead of a birthday cake it was cupcakes.

All position together with -- covering them what is it about cupcakes -- traditional take.

Well its -- out and it's an individualize personalized treats a special just for you everyone wants something that's just mean just for them.

And you know is speaking from my.

Business standpoint at sprinkles we've reinvented -- childhood classic to be elegant and sophisticated so it's perfect for adults and for kids.

You are expanding into ice cream you actually have a cupcake vending machine it's not like businesses going pretty well for you start is a small business.

How did you make it work was it luck because of the product because it.

Resonated -- there was demand for or did you take special measures considering the last couple years overall for the economy -- pretty challenging.

It has.

They're really challenging I -- to be honest when I left my job as an investment banker to go -- -- everyone thought I was not.

But I've been very fortunate and you know it has been a hard economy I think in.

The fact that I have been selling an affordable lecture race -- -- that's three dollars and fifty cents.

That has really you know helped me sort of stay the course during this difficult time but.

You know I have seen so many my friends so many of our neighbors and shatter their business day is time because they didn't have -- money to get them through these hard times.

That's why I'm really excited to be partnering with chase and living social on this new grant program missions all small business that will be giving up to twelve small businesses across this country to under 50000 dollar grant switched.

Certainly could have been used by a lot of businesses in the last year what would you be looking forward you select which businesses receive these grants.

What we'll stand out for -- or.

For a small business to be considered they need to register our and -- small business dot com and fill out a little.

Questionnaire about how they plan to use that grant money and how they'll be contributing to their community.

Certainly you know if they are going to be providing jobs if they're going to be investing capital.

If they're gonna be doing something charitable event we're going to be looking at all of that myself as well as a panel of small business experts will be looking at all of these entries.

We'll -- I think that's fantastic on the go grab myself cupcake right now Candace Nelson of singles cupcakes good luck to you thanks and every once.

Thank you so -- -- don't -- money.

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