Fox Business
Expand
Browse All Video
Watch Live

You're watching...

Facebook Facing Major Advertising Challenges

Details

  • Description

    FBN's Shibani Joshi breaks down Facebook's ad revenue woes.

  • Duration 2:09
  • Date

Clips

Also in this playlist...

Technology Sector

Auto-advance: ON

Auto-advance
View All

Transcript

This transcript is automatically generated

Facebook's -- the latest Reuters it says polls showing.

FaceBook users are largely unmoved by advertising on the social networks -- Joshi has more on -- also -- money -- people are left at.

Active on FaceBook is well absolutely let me ask you date in straight out Devlin as a last time that you purchase -- -- -- service are now advertising using advertising on baseball never -- it hits like.

NASCAR driver calendars and Carl Edwards charm -- I have -- -- I I would never survive.

-- they're -- targeted ads against that tells you what your surfing on FaceBook but debt anyways.

The whole point is is that we knew that there is a rocky road ahead for FaceBook and we're just getting some numbers to sort of justifying Quantum -- How difficult it will be to translate user -- into advertising.

Revenue for FaceBook and you Reuters poll out today showing.

A huge majority if FaceBook users do not buying anything even if they seen ads for at a -- FaceBook users have never brought bought a product or service.

Do any -- adds served up on FaceBook not only that.

They're spending less time on the site as well 13.

Of respondents are spending less time on the site now verses six months ago.

And not only that they just sort of tainted an and and that skewed away from FaceBook because of the whole IPO how -- performs.

-- two sets of those who responded this survey.

Feel that their view of the company is tainted because of the IPO remember the IPO just -- a couple of weeks ago and shares are down about 30%.

And this is just one small snippet of the overall challenges that -- has -- not necessarily the most accurate picture.

I -- in in Connell because we know it's very difficult to measure the effectiveness and that's in while.

Press Sunday advertisers say that it they haven't been happy like General Motors -- -- others out there lake.

Applebee's and even Bette and Jerry said that they really enjoy -- -- platforms I guess is gonna come.

About targeting the right advertisers and the right products as well.

Thank you -- so much and -- you shut up you shot hot now.

Load More