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Secrets to success for starting a small business

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  • Description

    Tips from Women for Hire CEO Tory Johnson

  • Duration 2:58
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So the new jobs report dealing a body blow to the economy only 69000 jobs created last month.

As the -- as we've seen in a year unemployment rate back to eight point 2%.

So what can the millions of Americans out there looking for work due to find a job.

The author of -- new book called spark and hostile launch and grow your small business now.

And the CEO and for hires Tory Johnson which means you do your nice to see -- Tories attic where we're looking for ideas right here yeah.

Yeah this is using your brain and I'm -- -- we have six to go through know why you are doing yeah he's an.

All about starting a small business so instead of waiting for someone else to hire you hire yourself but starting small business and the first question wanna ask yourself is why why don't wanna start this business for me I started my business -- -- -- fired from a job that I thought I can have for ever.

Right across -- -- -- -- -- you know I thought he'd ever ever and that permanent scar from that pink -- let me just say I'll never work for anyone else again the matter how tough my business gets like -- never -- -- now going to be your own boss female Obama company did you start until I started the company first went in for higher.

To help people find jobs and now companies -- -- to help them start business -- point -- to know what what you want to sell what do you wanna sell so you have to be able to tell me really concisely.

What do you say -- and very closely connected to that is the next -- which is cool who am -- going to sell it hit.

So if you can't status sentence what you do and who you sell it to you're gonna have a really difficult time marketing your business.

I just a number three is know who your target demographic -- -- this -- common sense but a lot of that.

I think needs to be a friendly reminder a lot of folks are trying to come up with the idea absolutely know how much know how much.

How much you can charge how much money you want to make.

A lot of times people say like -- listen I'm just gonna get a -- we'll see how much money can make -- they come up with -- like a five year plan I'm gonna -- so super -- five years from -- even -- they've never sold one single thing -- -- really focus on how much can -- charge what's it gonna cost -- deliver this knowing your numbers you don't go into this -- of Canada -- -- through four number five is hostile -- I don't -- down a hard -- and it's totally -- -- decisions you make an action you take each and every day.

What is your -- how are you gonna make all the magic happened all right measure measure measure what how are you gonna measure your success -- the status -- benchmarks and how much money wanna make you understand what you're selling we're selling it to.

Every week every month you've gotta measure against where am I am I behind what are we gonna do to catch up how much more -- like an accident you know do I need to bring an extra help you've got an earlier measure that sounds just like -- says Ron Olson.

Making sure that we are able to either reach them or surpass them exactly as oftentimes that determine success in fifteen seconds or.

What is your sense of where America is.

I think we -- -- like we'll take our install it and look at -- job.

I think we got to take into like we can't wait for the government or some policies -- congress -- to change things for us like take control start your own business park house of gonna lead you there launch and grow your small business now thank you toward we'll check it out okay -- -- -- humans that thanks a lot.

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