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Dennis Fong reveals what gives video games the 'wow factor' for gamers and industry professionals.
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And we're gonna bring in man is known as the Michael Jordan of video games his Dennis Fong is the CEO and founder of raptor and -- -- -- from joining us from San Francisco of course the big con -- is getting under way unofficially over the weekend your time at.
On the a year company tracts that -- an -- and it's a little bit harder to -- and some of the -- traditional console games and that's the online companies.
Talk to us first -- -- -- well folks who are familiar with rapture how you gather this unique data that most folks aren't able to get there.
Gallup academy Robert raptors basically on my social network for gamers.
You got your Xbox or PlayStation accounts to -- there and we basically track -- activity.
As you said what's unique about what we what we track is -- actually tracking what people are playing not what they're actually buying.
Yeah and say you have by insight into some of the social games here we're talking about the lights of zine guy or maybe -- this sounds.
I taught us about some of the trends -- the last time you and I talk to you at a some really interesting insight into Zynga now that -- public company a little bit more visibility into their books but.
Really what you highlighted is that there is the biggest problem facing social games and it's not just using a phenomenon but certainly they're sort of the poster child -- -- Is getting the existing players to move to their new titles and keeping them there and -- a small amount of people who are actually willing.
To pay most people would go on in play for free -- -- some of the bill games but they don't necessarily.
It's a very small percentage that are willing to pay as that changed any since we spoke last.
No actually in in fact I think that problem -- that challenge that Zynga has as well as other social gaming companies has has been exacerbated just because.
That the quality of the games have gone up there's a lot more variety of games that people have who -- looking back you know I think -- talks at the end of last year.
A lot of the games that we're really popular that time like Citi bill.
I'm what we're seeing is that that the play time on those games are down pretty significantly as high as 506070%.
For some of those games.
So what we're seeing is a lot of those gamers have moved off into new titles.
Or from you know to other companies titles which -- seeing as well now you see you have your -- social network here for gamers very dedicated group.
How do you convince the gamers to come on and allow you to access this data from them.
-- well what you know it's kind of like FaceBook there's a whole sol Solomon to reputable people care a lot about their stats they care a lot about their profiles.
They like to show off and that's kind of part of the whole gaming cork area so but you're offering doesn't take a -- -- enticements as well them.
We did actually we will we actually do is -- -- people for being.
Gamers -- -- -- them for playing games there's companies that want to reach the most hardcore gamers the guys at who who are kind of known as the best players within each game right.
And they give up -- some pretty cool prizes and awards those guys in order try to convince him to go play their games instead of their competitors now whereas there -- with your model.
Where's the revenue stream coming for -- it coming from.
-- gamers -- -- are paying anything to be in the -- workers are coming from folks who want to reach them and their advertising with here.
That would be the latter so wrapped itself -- free for the user.
How we make money is.
For the partners so our companies -- want to reach our users.
It costs -- money to do that.
And how to they reach them went with with ads there or in directly.
Well we've started actually is through the rewards program that we just talked about right -- If I mean you know EA would my latest game and I want to reach mortal warcraft players which is my competitors games.
I'm I can actually go ahead and do that suitable what's program.
I'm out -- what's -- -- -- on this in the sense that we.
We.
Companies have to actually offer something really compelling -- our users in order to actually be too and so is not quite in that so to speak it's like.
But it offer it what do warcraft players a 50% discount in order to it.
To two buyer games that have played a competitors games cancer related to do reach them directly on.
Talk to us in 0830 only -- off the top is coming this weekend what is the biggest thing expect out of this note.
No real hardware news is expected from -- -- -- I've spoken well I think you know a little more of an update on the -- you but.
But as a gamer what what is it that you would you are expecting to see that could be sort of the wow factor from this year's.
Honestly we're not really expecting anything -- while I mean the games industry it kind of follows the movie industry right now where most the major titles that are coming out most of the blockbusters sequels.
-- -- -- -- -- Amazingly new it is not a whole lot of new IP I mean the biggest games -- -- coming out of going to be black ops to which everyone expects continued billion dollar franchise once again.
So there's a lot of the -- I really wouldn't it.
-- -- -- Ohio borrowers game above a fat does getting a lot of traction out I don't know if you have any insight on that.
Right and that was just recently announced but I mean overall.
I think the video games business.
The console business in particular is mirroring the -- industry alive where.
It's really you know people want to play it safe just because -- amount of money that cost to make these games.
You know that you know the big companies just play it safe and just turn out sequels after he writes Dennis last question just quickly here last time we spoke asked about the IPO market -- said that window -- open.
Until FaceBook went FaceBook went side did not go very well at all.
What's the effect been night in the start up community out there -- -- Cisco.
I think overall it's it's yeah I think people are still optimistic.
You know I think actually what FaceBook did it sucked up a lot of the investments in even the FaceBook itself didn't do as well as most people expected.
We did see that -- -- had where.
You know all of that is basically tech stocks.
Contracted because everyone put their money into FaceBook.
On the overall I think you know FaceBook itself was pretty happy without IPO went united they've been pulled a lot of money into the community -- it.
-- -- -- I think it's some of the consumers and actually ended up getting her little bit by that but.
It ultimately I think you have to take a long term deal with public stocks and so.
I think I still believe for long term and in FaceBook and a lot of other companies that are out there aren't -- Dennis -- thanks so much to see all of raptor.
For joining us here on none of the foxnews.com.
Live show.
And we'll look forward to an update in the near future and we're.
