Also in this playlist...
This transcript is automatically generated
You we actually are welcoming into the sea area -- chief executive of trying to world it's Lars Butler and and Lars of course you guys -- the that folks behind rip -- your initial game.
You know we're getting in FE award for -- Olsen you you are named and Ernst and young entrepreneur of the year.
Finalists in northern California very competitive area as everyone knows so congratulations on that and and thank you for joining us here and let's talk briefly up folks may know the rift game they may not know that you have sort of -- matrix -- -- server farms around the globe to support to -- the next generation of these massively multiplayer games.
Yes the -- obviously was off first became and it really showcase the power of our technology.
What we call the triumph not formal Courtney red door which is really a complete next generation architecture.
That allows it to make games the quality of traditional video games of halo of -- Right -- -- -- console games that come on these Blu-ray -- -- exactly so we don't talking about online games that have the quality of those traditional video games they fully 3-D.
Have been of great graphics deep game playing them very different from what you might find on FaceBook for example.
But they also completely social -- -- play was all your friends you can measure everything that's going on.
And we can change all those gains in real time and constantly update them and and tell stories involves the story -- and make the game that are and it ends on.
And with you know showcase that really well and was a spectacular success.
And you know obviously now we scaling our business dramatically and these three will actually -- many more games.
Are we from from third party publishers who are gonna be on your architecture yeah we don't know platform it's going to be a combination off -- -- internally develop games of a you know.
The second party develop game on you know call -- and of nations which is.
Developed by every -- famous development studio caught petroglyphs the -- Westwood.
And and then they going to show another game that has devolved in the -- development partnership with the scifi.
Television and that's what I wanted to get into next let's -- explain missile event on this this is groundbreaking here in.
And a lot of scifi geeks and video game bands are are are gonna find this intriguing as as -- perhaps as much as I -- I don't know but.
Then -- with the premise here you've got to TV show in a video game that are gonna certainly going simultaneously instead of just making let's say for instance Lord of the Rings game this based on the movie play.
This story line in the TV shows can reflect what's happening on line in vice Versa right.
Just to be online and -- multiplayer and social we didn't want to leave the height of -- art form we didn't want to.
Dumbed down so to speak which you wanted to take it to the next level.
And the partnership we have with -- for the development of defiance is really absolutely groundbreaking -- revolutionary.
From day one we build an IP -- -- and intellectual property together.
And try and is responsible for it made life game wallet it's actually is -- -- massively multiplayer online shooter game.
And -- can live in this well if you can evolve your character it's pixel perfect -- are.
They vehicle combat the story never ends and it's the finances the name defines as the name of author of the game and the -- And that the same time the -- television network which is of course very -- and close to all up.
Audience right is creating a TV show that takes place in our fictional universe.
And the -- in the short evolved together they will launch together and evolves to Gaza through time -- -- -- really interacting.
With each other and we just announced the launch date to be mean people.
-- -- -- -- -- -- -- -- less -- -- year from now.
And the scifi has already done a lot of work they have a great set up in Toronto in Canada -- You know the first two hours up the shall already -- they look amazing.
The game was amazing and we going to show at 83 so anybody who can make it out they you should come in Los Angeles in Los Angeles next week.
The -- is fully playable on the show floor and you might even be able to meet the actress.
That will come they'll be in your Booth that we'll come to our -- at certain times.
Now talk to us a little bit.
About your move your model here and obviously it's its online placing you you go on and we were talking about micro transactions here right.
Yeah which president for the layman is paying a little bit of to either get new weapons or powers and ad but a little bit at times that of necessarily subscription -- -- the great thing is once you're online you you no longer just in a traditional packaged good model way up to sell the game -- you make no money.
You can now you know involve the content and you can also have all the monetization around everything -- play out.
And then my key players that don't pay -- -- and they might be players that you know by a little bit -- and they have.
And that might be -- also -- whales that spend a lot for themselves but also for the friends potentially.
So this model -- -- micro transactions.
Is extremely popular and is actually very very powerful for the premium games as well it doesn't -- -- work.
For smaller gains on FaceBook it doesn't work really well for bigger games.
In Asia has -- this for a long time went on news that can send an excellent you know -- entire business model around this.
And -- some of the biggest media companies that exist in Asia and that water is coming to the western world full speed.
And and if nations is going for example is going to be fully based on that business model it is you know free to play micro transaction so -- how many people we talk about playing at a time.
So that they are literally no limits to the amount of people that can play.
-- you guys are monitoring new us know in the universe I mean and clearly some people come they stay they may not come back some people stay forever and bringing -- -- -- you you know you have hundreds of thousands of people playing a game to millions.
And them why you.
Make the game.
Was up areas so if it's you know micro transaction based game when you don't have to buy the game up -- we don't have to pay a subscription.
Then you have all obviously much larger audiences right and you monetize -- that percentage of those.
But the other people that are not.
Directly paying a still added value because they add to the community.
They make became more interesting for the people that -- right so it's a very kind of -- the only relationship between you know the free players and the -- Very quickly you guys have quite a war -- more than a hundred million bucks -- so far behind this.
Are you guys say about public markets IPO.
Well obviously if if you try to really revolutionize an industry.
You you think long term and you know we don't sell it is thinking about selling the company and so on.
So an IP -- could clearly be in our future at some point.
But you know if anything you have to -- you know large -- for you you have to be well diversified.
Quality and substance you know counts more than ever.
So we will make sure that our timing we'll be right.
All right -- along when an -- saying you know you're considering it but not right now I think count -- probably think so much for joining us he's the SC EO.
I'm trying to worlds and good luck to you guys out at.
Filter by section