This transcript is automatically generated
All right how many guaranteed ears for that Kate Upton rookie card you got there.
Yeah it's -- the Sports Illustrated swimsuit model getting her own trading guards.
Up to just the latest supermodel running to make big -- off the runway but my next guest is one of the first and the best that in fact.
This time wise she's the only one -- done to the degree Ani supermodel ever has sense.
I'm talking about -- our -- Who joins -- right now.
Promise of tomorrow night as business -- applies.
He avail they've got units each compound.
This Qaeda that they and I it was Nancy this during the break when they commit.
To doing something like this.
They must always have to be aware of the brand -- -- and trying.
And you were aware the branded names I meant no slight to Kate -- I can't see you.
Doing Kathy Ireland -- sport trading -- But what key -- she's a Smart woman and this is her brand that she's building.
And and I what is the market move his slim down a baseball card and what ever want sound stupid (%expletive) every every way everyone's -- is different.
And I think what differentiates.
Our brand is.
It wasn't built on any kind of smidgen of celebrity that may be I had in the last century we really built our brand.
Grassroots effort from the ground that.
When you're very conscious of -- I mean early on.
You didn't want to attach her name -- all these promoters are you were hearing on Sports Illustrated covers all every one wanted.
Hey -- want to do this when you endorsed this plan and you turn down.
Hello the law.
Well that was -- infer from my brand was not interested in an endorsement nothing wrong with that if that's your path that's absolutely fine too much of -- control freak real that you -- -- in the headlines you could've made instant.
Mega bucks but you chose to wait -- out.
That's a very risky strategy.
I went into easy low hanging fruit money that's -- Qaeda -- Well.
I'm sure she's got a plan and and daddy baseball Coach -- reasonably -- isn't gonna.
It's -- it's it's a different brands.
That you're not gonna criticize -- Who won't but now I think she she's young it's it's tough business -- the way she became -- star.
On the Internet.
I think we're living in a very different world today and I think technology.
Eighths and I mean it's out there here okay -- At win it with reaching people through the Internet -- acting.
I'm certainly not get a I'm not going to judge it and I think it's a great way to connect I've met some incredible people through social messaging and I resisted it for a long time that it's an incredible -- you must get the creeps up to read you gotta be care well I mean it's it's.
Every now and then but it really -- it allows you to connect with some really wonderful fantastic people.
Don Campbell CTO of IBM we're working on a book together in technology.
And it just some incredible people be going to Las Vegas June 12 for the licensing.
Expo getting -- keynote there.
And I will be connecting with -- incredible people I've met -- social messaging who are wanting to start a brand do you think.
That that question because you're one of the first supermodels.
I guess not to do want to prepay had a brain of Smart but a lot of people look at supermodels on a gorgeous what they're -- And and I -- you seem to make concerted effort.
Stop that nonsense I'm not -- to take everything comes my way I'm not gonna do -- sleazy stuff.
And many opportunities came -- way to do that you didn't do any of that was because you wanted to be known more.
To just a pretty face or for -- What modeling and he's not belong and yet they -- -- the Lansing knew my strength Steve -- told me that but I did not.
That was really a big thing -- he wasn't it it wise and I knew that my strengths and my passions worrying design and business tried and failed little businesses with furnishings too right.
Even through the housing downdraft that could cost -- But you.
Stuck -- that why well one of the blessings of the modeling career was all the rejection because when we went cute -- challenges.
And all of our business.
Rejection people slamming doors and our faces it didn't stop us and that perseverance is critical for continuing business consultants.
-- and Kate Upton has a long career and -- I see no idea she's a Smart woman she's a young woman gives -- a lot of I have -- I disagree -- -- -- to reduce shut.
War maybe -- Kathy Ireland it's always applies so yeah same here thank you very.