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All things digital conference bringing together some of the most innovative names in the tech industry Adam Shapiro is live from the conference -- beautiful.
When you're talking Internet privacy -- Special guest -- That's -- I've got the chairman of the FTC got a Coast Guard helicopter gone live let.
Kevin the FT CW -- joins me right now the big issue here that a lot of the tech.
Elite have been discussing his privacy and -- keep making money if the FTC of the federal government and some -- Cracks down on how much -- they can collect so let me just point that question do you how do this Google or FaceBook make money off of me if -- opt out of them being even.
-- well look we all understand.
That the tech industry is an engine of economic growth and that they have brought all of these innovative products to consumers that we.
Have come to expect and enjoy and are based on advertising model sometimes.
So nobody the FTC.
Wants to interfere -- that.
We take a -- two pronged approach to privacy one -- is if you.
Engage in unfair -- deceptive acts or practices if you say to a consumer we're gonna protect your information.
And then you don't protected or you make it public that's a violation so we go after you -- cases against both Google and FaceBook.
That have protected the privacy going forward of more than a billion use regular lights but I have thought did as opposed to -- -- correct FaceBook has interesting procedure and an end to end I think generally pretty good practices going forward -- Hello let me put it this way Boston Consulting Group -- economic forum said that there are too many.
Discord in laws that could potentially come down to -- from different countries there's no consistency.
And that even that we were talking before we came on -- If I can say to Google right don't track me how how does Google if everybody says don't like me how does Google get any data that they can then sell -- -- -- So this is a great -- very questions embedded in Europe is embedded in that so -- there's a crazy quilt patchwork of rules and we have called for.
Majority of the commission have called for.
A progressives have been.
National privacy legislation yet to get it right but if you do I think that'll resolve some of the inconsistencies.
On the other thing that we do and we're not really -- regulator we don't do rules like the FCC you're the SEC.
For the most part except when it comes to kids' privacy.
The anything that we do is we've written a report that just has best practices for privacy more privacy by design more transparency.
We have found.
Privacy policies on mobile that are -- 102 clicks -- -- don't.
Don't nobody reads that and certainly don't try to -- that what you're driving.
I'm and more choice and one of the things we have called for terms of choice is they do not track option to be run not by the government litigate etc.
but sure -- it can't track how to make money we've everybody we get topped out.
Brett Wright does Google make money well how well people have said they first of all those live -- that rates will be fairly low because most people have some most because studies that have been done suggested -- -- opt out rate.
And and second of all you know you can always get companies are really good they can always get -- -- opted.
You know -- I mean I'm Mike my daughters go on the Urban Outfitters -- them in two -- three clicks.
They can find you know who invests that close they want the size of the -- when it's gonna be delivered why can't those people right privacy policies.
And on that note unfortunately I'm getting around signals -- and with -- U but by John -- which we appreciate your being here with us.
It's going to be -- it's going to be a long.
Summer because his -- on and on the bike and he does have conference this fall.
On these issues something very much of a throwback to you in studio thank you at a bank.