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Some E-Cards CEO Duncan Mitchell on the company’s growth and what portion of its revenue comes from advertising.
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Some.
What a lot of people think is hilariously sarcastic.
When we talk about tried nine million unique visits a month in revenue has tripled in the last year.
So what is next and will the company get bought out -- will they be brave going public.
Or like the buzz for that company -- apple they hold off on an IPO in the wake of the FaceBook debacle and ultimately.
Probably be the hallmark killer hallmark cards right Duncan -- -- with a co-founder and CEO he's here in a Fox Business exclusive.
Well this is a fascinating business a virtual card business where you have.
A lot of the product is for free but then once people get addicted to it you start to pay for it right.
Well mostly monetized -- advertising we do have some merchandise there's some -- people Bible mostly it's its free come time monetized through advertising but look at these numbers nine million visitors per month your revenue doubling -- for -- -- that advertising model obviously working for you with.
You just launched an android -- you already -- the iPhone -- bright house can't write out performing compared to the I found.
And so far -- iPhone apps doing a lot better but it's been around a lot longer we just wants and right out -- it more difficult platform that so many different devices -- Have to work out the bugs so slow burn but I think you know it's growing.
Let's roll through some of these.
There -- little edgy -- -- that people think.
Any more looking for something just slightly different right.
I mean I think people remember the largest ones -- think a lot of rumor PG and G rated but we do -- -- measure -- I think.
-- the kind of stuff that makes us laugh and you've got deals this is the Walking Dead that's right one and it says in a zombie apocalypse.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- And this is something we do differently I think everybody's selling display may be paid skins.
When you do a deal with us you get -- Fan page on FaceBook cap OK let me get to -- has -- because how how much traffic -- FaceBook right for you.
-- our number one referred.
We do based on FaceBook insights.
We do about 250 million impressions of our cards and FaceBook among.
So tons of impressions that -- back about three million visits.
So it's -- FaceBook gets the better end of that deal but you know there there kind of you know secondary web you have to do it.
-- and the big talk about FaceBook was that they fit with their app on the phone are not able to monetize that's just yet ripe yet.
You have the -- -- how our ads working into your apps.
So -- -- so far what we've done is we have a free app that's not supported.
The impressions aren't high enough to be significant revenue but we have paid out.
That costs 99 cents and that's actually -- decent money maker for us still small compared advertising but.
Number I guess what I'm asking are people clicking on ads when they're looking on the phone because there's doubt that anybody really does that right we're not tracking -- so carefully because it's not really revenue generator for us.
Mean the other thing I think people have to do is move away from the idea of clicks and you know look at these bigger program so we have you know the -- on the site.
And you get the views and you get the clicks you get the cards and their co branded and it's part of a bigger advertising package I think people are really focused on just clicks and I don't think -- -- story.
You've made some big deals with with entities you -- we mentioned AMC in the Walking Dead but also HBO you've got big names like Cartoon Network Microsoft -- must Sony yeah seems like.
Even older stayed at companies are jumping on this bandwagon and try to figure out how to getting into this world that you obviously haven't successfully.
I -- I think we offer something that nobody else does which are these charitable piece of content they go in all these different social space and so our users are highly social they're using FaceBook interest Twitter.
Dig who read it everything and our cards are small easy to share we really -- optimizing the site to make it easy to share the -- -- and that's something that I don't think other sites -- But as you grow you need more money to grow and -- -- -- leads to that inevitable IPO question you know what it's been in the news that kayak the travel website right with supposed to have by now at least -- a road show they haven't done that right may -- they've been scared off from -- by the by the FaceBook situation we reported -- call by the way to kayak and they aren't really talking about it but when you see what happened with FaceBook it's I think that that's specific.
21 situation no word do you really see you know maybe now it's not the time to investigate this opportunity.
Yeah I mean IPOs so far off our radar right now we're just focusing on what we do if there's a -- out there who wants talked response IPO we're happy to take phone calls -- -- -- as they say hey.
Goldman what they can -- our email address on -- but yeah I mean we're just we're doing well we're really we're profitable we're self fund the -- not tough -- that we took in a small investment resign but we've.
We're we're really happy with the way it's growing right now and don't need to concern ourselves and you had a co partnering could make it to death rate stomach flu.
All -- about Brooke Lundy -- OK Brooke alright Duncan Mitchell CEO and founder of some.
The hallmark killer day or at least perhaps we have -- bring a -- -- thanks very much great thanks --
