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Are You Ready for Apple’s iTV?

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    Jonathan Geller of BGR.com on Apple’s new television software.

  • Duration 2:25
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-- please.

Let's -- tech shall -- joining the company now is Jonathan -- with -- -- on that will be boy genius -- -- the office report.

Little boy AG is simple BGR dot com all right.

I got a couple of topics -- festival on ATV.

Supposes that the new product coming down upon it from apple.

Why is on TV what does it do unwilling to eventually arrive -- as a couple things one is ITV as an operating system.

So right now apple does have a TV product it's a little box for 99 dollars so ITV could be a new operating system fluid and it.

So it's Robert for the -- -- it's kind of like you know so it would be a piece of myself with a bought plug into my TV it is from apple could usually on TV right.

And and that supposedly the announcement in a week is about apps fourteen.

Act -- -- -- now you can have actual developers make -- Netflix you know -- Any sort of developer can make some things but we'll -- -- -- -- that's a reinvention of the TV platform but what is the TV show me.

Well no one really knows yet that's what they're not since about.

So we reported that they're gonna announce some things.

As something else that's kind of cool as you know in your in your home.

You might have a lot of components and it's hard to work everything you have a hundred from remote on not eligible dislocated my -- something like that get with the standards -- can -- one remote control either you know channel guide -- dvd player you Blu-ray player.

So that's kind of evolution of apple simplifying things ending its super user for now you.

OK so -- TV would be a single television or.

All piece of software that -- plug in.

But everything goes into that TV the computer goes into Netflix comes into it might it's it's cable gives a hub for a year everything higher -- -- and his -- all the awful.

Bolton of the Renault is.

Products that I cannot confirm or deny that there will be an on off -- a better that you because I can't -- on my -- -- and there's also a lot of things that apple trying to do and I think Syria their voice.

Recognition you know technologies going to be a CB to say turn on the fox business and not have to find a channel that would work -- -- call for this program at 8 PM.

Or you know I -- -- face time program mind maybe -- that'll come mopping auction have.

The capabilities and really there's those types of things that they're gonna try and and -- really simple for I want you say the decline in the beginning is trying to inspire great insisted he would tell what that -- thank you very much -- indelible -- one but we appreciate of England it's absolutely come again until the good news.