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The tenth annual all things digital conference.
Listen it's a tough market -- down a 172 points for the Dow but there are always optimistic and digital land.
This conference kicked off today in Rancho palace for -- is California.
Adam Shapiro tough assignment right there on the waterfront good to see what -- would have you got this hour.
Well hello -- I know your kids are probably does get needed a video game world and when they're teenagers you'll be able to get them to stop and they're going to probably at some point in town are occurring yes.
I'd be Robert let -- hand he is from.
-- networks and the reason loses children and hundreds of millions of others are going to at some point probably interface with -- networks has to do we have.
Free video games and the fact that you guys last chair what was it 200 million downloads 200 million.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Well it's important to you because.
The Internet is obviously becoming the distribution platform for all media and we're seeing this transformation in video games in particular from physical -- sales goods.
To electronic distribution and the up and coming players in that market.
Arnie in what's called the free to play market where you've downloaded -- for free no longer pay for it upfront.
So they get a lot of people in the final to try to game and then a small percentage.
Paid while they play for certain items in the -- And what happens with the with commando is that they your software allows for the faster delivery of that -- -- 30% faster.
Then if -- gain creator is delivering to a different mechanism and -- our software will accelerate the ballot speed.
Which then in turn increases -- conversion rate of people who complete the download and play the game and we do this.
In a way that's been around for many years but we found a way to do it in a secure commercially manageable way which is we combine.
The traditional servers out there wins.
The peers -- -- -- game says that kind of like Skype its peer sharing across say that the more people downloading the faster and stronger.
That's -- becomes.
I would imagine the way you make money is the game creators are paying you for this delivering that there -- threshold you have to -- for performance and deliver yes.
The implications for that as the world shifts for instance movie companies TV news T television in general shifts to the digital world.
That that growth for you could be exponential.
Because they would want quick video delivery and the same kind of pay formula.
Absolutely I mean.
You know we talk about the cloud everybody talks -- the cloud as if it's infinitely scalable.
The reality is -- physical limitations.
You know the world's biggest CD and company has a 100000 servers positioned around the world.
We currently have 92 million people that have our software on their machine.
So we -- we have greater capacity in our operating with those servers we can help the Internet scale to meet the demand that is coming.
Robert Levittown appreciate you joining us here on Fox Business Network Liz -- -- back to you.
I was thinking -- BA at some point when your kids get a birthday gift I'm not sure GameStop.
You know sales are going to be what they're gonna need it's gonna be freed up -- OK do you have.
To say -- my son thinks that the CEO GameStop is the greatest man alive but help Robert I'm -- mean mom I only allow little hand held slight.
You know the DS side and the end of the -- -- because I'm so anti that step but look it's the way of the future you can't stand about way.
Thank you very much and fix a problem its efficacy.
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