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Is Siri a Boost for Apple or Just Hot Air?

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    Marketwatch’s Jon Friedman on the pitfalls of Apple’s voice-activated system Siri and the outlook for Facebook shares.

  • Duration 3:09
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Someone at your office or on the -- speaking right into their iPhone talking act scenery ask a question get an answer okay.

Don't -- MarketWatch is Jon Friedman among these serial all the new iphones and support that is not a friend -- -- welcome back good to see you again.

Series was a big -- -- as a breakthrough yet has this thing a question -- back -- you know like it.

I don't like it.

And you talk back at it but -- -- you want you can as a question without getting the answer you want.

-- its program to answer factual questions capital of Kansas how this is three times three.

I can find that myself OK so are you saying this is just your opinion.

Old you know for a fact that consumers don't like it don't use it and it's not a breakthrough but my opinion but also -- for the for the people as well that they've tried it.

-- commercials the so enticing on television you have.

-- nationality John Malkovich and Samuel Jackson -- you know freezing and having fun with -- -- figure well those those who were pretty cool -- it's true.

But unfortunately about the cool.

Do you think this is one of the for us if not the -- Real.

Thalia -- out on me and if -- if the market agrees with your opinion -- It's a failure of apple will be very unusual -- -- of the first in the post Steve Jobs here of apple which is telling too because.

I'm sure jobs knew about this and probably approved it before you -- the way.

But I think jobs would have -- -- little more smoothly than the current administration apple is doing.

What -- you read market emotion well what's wrong with the good advertising campaign that draws you into -- -- to use it well because you get embittered when the preview what the campaign is kind of -- new direction you wanted you shouldn't be going in.

They say on TV how fast it moves for example civil justice -- question about about recipe that moves right away.

In real life it's not that fast what is it is just the first iteration yes I mean yes -- could improve this thing.

They better but you're saying that if jobs are still around they wouldn't put it out until it would really really -- I would believe so plus I think that the advertising campaign would have been a little more even tempered and adding jobs had a real real genius at marketing.

What do you think we want to the Bible is not perfect yet it's seems really -- -- but you don't want them -- they did well we kind of -- this is -- one point -- I did you know that they'll be more iterations out of but that -- in my family has -- that it uses that a news -- for whatever you go and you do right I don't watch.

Mr.

front -- the front porch.

We talk about this system is the main street Alpha Bank cut.

Never doubt on the floor but tell me about FaceBook you got it right and is -- authority box solution that today.

I I do this IPO it was was a can of worms from the sort of somebody promise -- that seem hard to keep -- -- -- -- and they see the results.

I wanna put somebody on this program who said this thing is going to the -- and I love FaceBook is -- fifty is going to sixty.

I wanna talk to -- now they're hiding right now is all I am -- my guys like you -- who say I saw this coming I wouldn't doubt in my colleague did that's true that's true my these series but I want.

I don't afraid of a point we appreciate your point of view on Syria will be following it thank you very.