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Wireless market war

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  • Description

    Analyst Ross Rubin on what makes the wireless market so competitive

  • Duration 4:18
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And we are back foxnews.com live Robert Perry -- be here in the business like talking about the Lumia 900 from Nokia and windows.

Microsoft trended make some inroads here and and trying to make appoint a different from -- take a closer look at SN and Ross we can talk about this a little bit.

Bucking the trend to -- to went upgrades from some of the smaller phones people -- have not moved to Smartphones yet it's a little bit larger.

In friend then say the iPhone for instance but still pretty sleek and then allow different kind of look.

Do you think now or in their favor me clearly for watching videos and playing games it's good that maybe not for putting in your pocket -- -- around absolutely and I.

I think this shows.

Nokia's recommitment to the North American market you know before they were behind that times a -- on different kinds of trends.

This time they came into the US market with a larger screen.

And LTE support.

Which are really two things that the carriers and and consumers are looking for.

Yeah and you definitely seeming to speed on here is is quite useful and and one of them the I think it's it's really noticeable and sort of in upgrade feature is this.

This whole city land -- unit SP folks may have seen the commercials here but very cool feature here where you basically.

-- reviews.

Was really -- -- what's there whether it cites its restaurants.

And you can get straight to reviews of it or.

To book a reservation mean talk is that a point of differentiation that they can really hang their -- -- quality.

It really ties into something Nokia's is trying to push which is establishing.

It's.

Its standing as as the where.

Companies you know it it owns NAVTEQ.

Major map provider.

It's it's technology is being integrated into bing maps for Microsoft.

And that was really a linchpin in the negotiations between Microsoft and Nokia integration -- my Nokia's location technology.

-- what -- not a lot of people know is that they've actually made huge inroads in China with China.

You know -- them China Mobile there whereas apple has not really had a lot of traction there and Microsoft actually has a larger share according to some folks.

There were for the windows and I guess it really they're meant trying to make -- -- -- before what does he comes out later in the year I think.

It's sort of what this is the -- trade -- and so certainly a big part of Nokia's strength historically has been.

It's focused on local economies and it's local distribution so it has a lot of ties around the world which is another point of differentiation.

-- -- -- What are the things -- -- says it be the App Store not quite it was well populated as saved the IOS for our core -- for apple and -- -- -- the other thing it.

They had some they had that they need to cross of.

-- -- absolutely and -- there's been a lot of improvement over the past few months since when those phone launch there's still a few key gaps that aren't there like pandora.

For example Aniston poses.

There's some no -- actually that have yet to come over to the US like Nokia music which is a very nice happen.

They are differentiating.

On their apps as well.

You know you mentioned Citi lands also -- -- drive very capable well done.

Freed navigation -- And in the phones in here to work well -- it obviously it ties in with Xbox has wells have your gamer you cannot -- some of the Xbox Live games in addition to.

Angry Birds which is -- given -- a -- advocates and seems to be everywhere.

For them but up.

If bottom line here do you see you what what sort of gains you see this -- -- -- just sort of reset here because you you see.

Prices anywhere from plus forty bucks and I find it to get people into the the windows -- -- Absolutely it's the -- it's been a strong launch with AT&T AT&T has really been very strongly behind it.

Justice T-Mobile was behind the Lumia -- -- so they're focusing on the right things right now but.

You know it's going to take awhile for the ecosystem to build up momentum.

And is it doesn't like it we'll take a little bit.

Any longer.

-- the biggest minus.

Because plus -- aren't.

Bungled no gaps the LTD.

Larger screen compared to some devices out there.

Minuses still some still some -- gaps and that's that's probably the biggest one at this point.

We'll cross driven -- indeed -- think so much for joining us here on now.

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