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Mandalay Entertainment Chairman Peter Guber on the moneymaking potential for sequels such as Men in Black III”
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And black the third at much awaited film in the action series hitting theaters today -- getting a little old are -- not.
We have a Hollywood that's just a Hollywood -- Hollywood producers says sequels are the holy Grail of the film industry but.
Follow up -- don't always have divide results of the box office Peter go over as chairman.
And CEO of Mandalay entertainment we love this guy but.
He is also happens to be a great entertainer and producers so -- nothing is certain in Hollywood we should begin by that.
But sequels come pretty close to what is it as long as the first of the sequel was when it did pretty well the box office.
I have that's exactly the case.
They've got a holy Grail because why they provide these studios with the mega dollars these that these obscurity is that a public companies and films have to move the media they have to do hundreds and hundreds of -- dolls -- -- around the world.
And they wait until it is the bill needs franchise sequels that may have -- -- me until three satisfied and and 123 submit lots of man lots of -- But the idea.
The idea of having one of these sequels.
-- certain date part of a slight for these studios as a crucial component.
But it can fail when is that one he could have John -- big 250 million dollar loss for Sony and battleship doesn't look like it's going to be get for the sequel world.
Those films and you stopped them as a cautionary tale if you miss it's more than a strike out it's game over -- -- season.
Okay game -- -- a huge losses can be incurred from just the first one more than that cut the losses they say forget it we're not gonna do the sequel but.
With Spiderman with that man.
They -- so successful they could even switch out the lead character actor but.
Within seven black not only have we waited ten years for the sequel here but you've got the same two stars at the -- Will they unseat the avengers is pretty sure they -- ventures -- already -- -- one point two billion but will they hit.
The target of what is expected I think 250 million for the first weekend.
I don't think.
They will but they hear is readjusting elements it is a sequel artwork but remember the first was that I was at selling in 1990 -- I -- -- no longer run.
-- spacing between the sequels is as important as can -- James Bond used to have a correct.
Every year they were dominant but what's really happening yet they're trying to reap Rogen James you know.
The the the star of this spot in the very beginning -- Lee Giles yeah.
The question is is -- too old for this audience -- they bring in Josh relatively young he's doing and there Will Smith.
So all of these pieces that benefit the -- still in chemistry.
But it's comedy in its action -- brand recognition I think it's gonna perform and I think it'll performed globally.
By the way Daniel Craig is proof that you can bring a new actor -- do into -- -- and and still do just as well he's got a new James -- coming up and then you have the Hunger Games you have at least two more Hunger Games.
Do you think they'll do well.
-- -- -- -- -- -- Products that are very different they're they're really different than the other kind of franchise yes they both that I -- about that intellectual properties.
Books that was successful but it just the people who go to the books go to the movies -- have a flaw.
-- the generated much more than that so they concept of those films.
They will have the momentum they're gonna come out -- And what both of them will do it certainly we -- -- Twilight Zone every product.
It's -- books it's let him and a half.
So -- -- have -- -- Joseph was better than one and may -- films out of one book so everybody is looking to maximize the value of.
Of these big revenue generated.
Up up.
-- -- your question about FaceBook just because we want to pick your brain on -- obviously the IPO is so much less than what people had expected but.
How does entertainment at how will they weave their way into FaceBook and more importantly -- FaceBook I jumped the shark here.
Well I -- about the answers one is they they really.
Failed to listen to the composition -- -- supposed to be social media listen to the conversation.
React to it in a director they miss the conversation the conversation was that got ahead of them and what happened was they left ingredients out of their conversation which made.
People feel they weren't authentic and the marketplace responded to it.
So they missed that point but also they're not big in mobile in mobile as we have so many people -- listening -- that platform.
And they -- good and the PC the browser but in mobile they haven't been able to integrate and -- been able to integrate yet.
Real advertising and brand value integration.
Display ads don't work so they're gonna have to find that equation entertainment company they got a quarter on being able -- that thing.
And you put not user generated -- -- a professionally made content which these studios and networks can do.
Into this book formula and then really drive integrated advertising performance of these brands and products that want to advertise on FaceBook.
Alright and finally Peter I know you guys is sports or Susan superstitious you may hate -- saying this but.
The LA Dodgers number one the best team and all of ML bay right now.
How do you build on the success of the team right now in the way they're playing.
Two to sort of re -- the team.
As a new water we should measure for those who don't know your part owner of the team.
I had breast budget bank the sports god for shining down on you don't have too much -- -- that's the first thing.
And you and you also know.
That winning is talent and energy and luck and so all three ethic and if that's good help from the players you have to have a lot of elements but the real trick is.
Any of these franchises.
Is the build it integrate it have the -- and have the -- clubs provide you with -- really good talent.
Get opportunity -- Fan appreciation involvement -- constant your brand.
It's like any entertainment product that the touch the fans emotionally you have to -- for -- heart not their wallet.
If you do that you build a relationship that come back and go back and -- -- really market your product.
That's what we have to do theater.
We -- your energy we love your mind -- right now yeah.
Owner of several minor league teams as -- -- -- -- work both in the minors and now with a -- is good -- Peter thank you very much and watch out for the Indians are coming up from --
