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J2 Botanicals founder Jeffrey James Shoe on how he began his line of skin-care products.
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-- -- -- not to facials and my next guest.
Went from playing on the gridiron to -- -- on line of skin care products joining me now for this week's small business big ideas Jeffrey James.
James series the father had Geoffrey James botanical put your name is on the product -- -- products so how you go from playing football for the Huskies.
And -- first -- Washington.
To -- skin care.
Well it is a -- it was a journey but you know I really you propose in my future so.
I actually have the opportunity to work when NAFTA -- doctors.
In California for last ten years and be the -- -- the a passionate about how I take care of itself you know would you put in your body which put on your body.
And it's just it's it's harder to pass -- there and then about three years ago.
My dad got diagnosed with skin cancer and that's -- we better address this skin care issue so you know is really -- sitting creating a line that was organic.
And that help treat.
I hope their dads -- -- first and foremost -- you can show you just signed a deal a whole business.
Do you really taken a small idea admitted into -- having a bigger business free about us a huge still have to get fat.
-- you know -- we started with one store you know but -- it that we just loss in the whole -- -- the whole West Coast all -- -- from Washington State -- to Las Vegas the end.
You know -- it's exciting they're a great market for us in the great opportunity -- working our way Easter so.
You pretty much on the West Coast right now but didn't -- -- organic.
It's music or Dennis can count organic as an industry is growing -- you find absolutely I think.
You know right now.
Our biggest distribution channel is obviously the organic and natural markets but I I do we will lead the charge into the mainstream markets eventually here.
Yeah -- just.
-- -- -- about the price because a lot of people have organic I don't organic food.
It's very expense so our viewers arrogance content is thinking it's going to be pretty priced.
You know that was important to me I wanted to make it affordable I wanted to create a line that was forty dollars or less so everybody could try to soften in the units is it that you got to start somewhere so.
For me treating an affordable -- was really important.
Okay let's talk about that you've got I got ice cream you're an extremely but I do else might have not Stoner battalions of -- -- -- -- -- right.
And what do you wanna go it doesn't mean -- -- you're I mean is it is your goal here with these products to get them into retail locations are do you think that you -- may be open up your own storefronts with the name underneath.
No I think for us so would look.
Continue to go through the natural -- channels in open up retail locations.
But really we wanna get into the mainstream markets you know of endorsers of the world in in in all that so.
When you when you tell people that used to play football college football yes and that you're not selling skin care what's the reaction you get from.
All it is very very -- ask you you know but.
You -- get a kick out of it for the most part I'm kind of an anomaly in this in this -- care industry you know big guys some asking -- but I really enjoyed it's is for me it's a lifestyle that really wanna encourage everybody to live.
You know healthy lifestyle organic lifestyle would you know it we eats in what we put on -- -- -- I'm looking at a picture do you plan all college yet there it is that's my that's my dad makes me there.
Yet difference throughout the -- of 2000 you know maker said -- it's -- felt.
You must -- actually by the way both of the Jones about fifty now yeah okay and -- do it.
Organic foods axis and -- -- you're exercising.
Change holiday he had and a definite either -- writings have it's the end my exercise that would see that we stop with the rates and -- more for the hiking in the -- could presume.
Through the way the thing you know.
All right -- inspirational right to revolutionize an even bigger thanks for coming in for the got as a segment you think -- -- being -- -- this.
