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Food & Wine Magazine Executive Wine Editor Ray Isle on the outlook for California wine prices.
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All right that -- okay.
Your favorite California line I don't have anything -- -- may soon cost tomorrow there's a looming -- shortage in the Golden State.
Joining us now -- I'll executive wine editor food and wine magazine.
So California wine prices are going up the other from their light headed up because there's a great -- and essentially you know what's happening because there's sort of the prices grapes are going up and if you're buying in grapes to make -- You're gonna be paying more money to.
Bring in those rates are going to be raising your prices unless you're gonna he'd only a profit in front now we have a second thing of a stronger US dollar so is -- gonna help battalions -- it is it's gonna make them more competitive absolutely it's going to be you know what's gonna happen is -- I think you'll see California prices especially in the kind of affordable -- I don't go up and -- have the European.
Competitors kind of coming in trying to take over that market share it witnesses price -- that happen and how how high -- I don't think it'll happen you know he'll you'll see it.
You'll see it quicker with what with the white -- that take less time to -- -- time the production cycle because spread winds -- to take a year to -- each before they get onto the market.
But he could still could start happening in them late summer early fall and its you know maybe even little before that.
And -- there -- certain line which is -- up possibly -- for sincerity well you know I watch I guess if he can't like sensations stock up -- definitely keep up you know I think if you like you know there's a -- you liking your plane did you know drink it throughout the summer some thing.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- But yeah there's.
Anything investors should worry about for publicly held companies that well have one billion I think that you know -- most of the publicly held -- companies they are going to be able to.
-- -- -- -- could affect the price and insisted it's a very good question how that how that's gonna play out because.
One thing is if you if you get a good harvest next -- you've had three short harvests 33 really small -- if you get a really big harvest next year.
Then this is going to be -- The process gonna let tell my -- ask questions given that prices are gonna rise.
Our growers in the US in California that's a great at a plant more crops are here that's what they're doing and that prices will go back -- -- -- debate and there's a three year lag when you plant grapevine stand before the -- -- -- come on line to produce wine grapes so.
Everything's kind of you know -- staggered about it thank you so much break out food and wine that you have a very good -- -- I okay thanks.
