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How Do You Say Pizza in Spanish?

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    Pizza Patron CEO Antonio Swad on giving free pizza to customers who order in Spanish.

  • Duration 2:58
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So how do you say pizza and Spanish.

We'll be one of 31 you'd better figure it out one chain causing a stir by offering -- -- on the house.

But only the customers ordering of Spanish my next guest is CEO behind the campaign.

Pizza -- the -- Anthony slotted scare.

-- -- -- -- -- -- -- -- Are you crazy are back -- you can't how can you.

And America how can you shut -- American customers.

Help me out -- what's the thinking behind this.

Well I must be -- hockey -- below -- Now what we're trying to do is -- new celebrate our core customer which is it typically Hispanic that's what pizza -- and is about celebrate a little bit of the heritage and then also build a bridge within the community to non Spanish speaking people.

Haven't come into the store on that particular day Tuesday the fifth say three simple words pizza -- full bore and we'll put in my -- -- in your hand gratis.

You know I read up on you and I got to tell you your great American success story you took the quick way -- -- high school students are working at a restaurant -- fifteen became a general manager.

And you've got like fifty franchises do you plan on opening them all up in Texas and south of Texas because.

Your future customers -- that I know about this.

No actually we've got a little over a hundred stores in we're in seven states right now they're not all in Texas -- is far west as California as Far East as Miami.

And we're just about to start opening up in the Chicago market it's a great market for pizza -- Well yeah I would definitely markets -- for good pizza but this is bad publicity relatively.

What kind of backlash have you felt some -- -- you know unfortunately there's a lot of people just they just don't get it.

You know for some reason they -- to take offense over.

Pizza promotion.

And why that's our parent who has a minute and that's not it's not that Antonio based on estimated that this is -- legitimate -- About incumbent GOP footballer and I've been supporting you now you've got a hundred franchises.

And all of a sudden -- you know someone -- get a free pizza and I can't.

I'm upset about I don't care what what what did you I don't care what the promotion want to somehow I'm locked out of -- -- -- customer I'm upset.

No you know what in fact just the opposite is true no one on the planet is locked out of this promotion.

Everyone is welcome regardless of their background -- and ethnicity.

Doesn't matter anybody that wants to come to pizza -- trump would teach him three simple words the first words pizza everybody already has that one.

-- for abort that's -- you have to say I bet you could say it.

And -- and my wife reporter Rick and I've been saying if for a long time I'd still go back that you that you made it -- -- -- -- -- -- -- didn't see how this works out for you but again.

Your great American success story I kind of think you might have gone off here but I'm glad you came on -- so thanks a lot but it.

All right irony is that it's for the time.