This transcript is automatically generated
Hi welcome align with me I'm Tracy Byrnes Ericsson today we're top ten.
Family business California wine but believe -- not really close to be sure so what does that do the Warner.
Jillian Conway is here with us right now vice president national sales.
At Conway family which is the name of the vineyard new president Santa Barbara this is really interesting because you're so close to the -- -- does not throw everything off.
No actually it's really -- wonderful growing environment for our wine -- for a bit of culture.
Actually being closer to the coastline as most of the vineyards in Santa Barbara -- are within about 20 miles of Pacific Ocean.
There's this beautiful on maritime influences fearful of fact.
If you've been to help train may be seen that's the fog rolls in off the ocean and it -- the coastline it coats the -- the vineyards.
And what it does for the wine grapes is allows them to develop.
Moderately and so you can really.
Really go after getting in the perfect balance of acidity and sugar in the wine grapes which is what you everyone is hoping to achieve zero.
Parents started this vineyard and what we're here we're looking that -- deep sea -- winds today.
But why this might beaches there -- another -- whether Sonoma -- there's all the hot -- -- places my family is actually from Santa Barbara so we've spent the last 25 years drinking central coast -- enjoying a culture of Santa Barbara.
Wine country experiencing.
All of the vineyards in the area and were really passionate about our region.
We truly believe that Santa Barbara County in the central -- -- the next big thing and there are some amazing incredible winds coming out of the region this different rates different kind of great.
Different kind of climate different kind of soil all what's so unique and and wonderful about Santa Barbara County is again this coastal influence.
You can get a little bit further inland and and the and the climate is very warm.
-- -- on the coastline it's perfect for Chardonnay pinot -- so rob lands it really is an ideal growing environments.
And that actually does your best sellers right now rate the deep C Sheridan and the deep seeking -- yes it's and -- why why is that.
-- -- name is the number one selling rape.
In the country so I think there's there's always going to be a demand for Chardonnay but the style that we're making has also become.
Very popular and nine is that less so influence.
So and we fermenter -- -- We -- in stainless steel tanks rather than -- barrels.
And that allows assured -- fruit to really come forward.
You know and allows -- the great itself on the flavors of the Chardonnay grapes really show themselves in the -- rather than masking now with too much French joke.
You know -- so.
We started doing -- -- of my own interest in learning about wine and one of the things that -- -- to me is it's like a big math equation and you just change one variable.
And it could have an entirely different outcome.
Right change the bear all.
Leave everything else the -- could be an entirely different line.
You know New York is trying all the different areas in -- -- the winds are coming at a New York is the terrain is something you're seeing the same out of California now aren't you.
It's not just Napa and Sonoma.
It's not just.
-- Sonoma although those those regions are are wonderful as long.
But Santa Barbara county and the central coast is really an up and coming region and there's some excellent -- being made.
And some really beautiful wonderful vineyards and great families produce saying in the area.
And people are taking notice in -- here in New York where.
I -- is siren national sales for the winery but -- base here and I -- just our -- in in the city and people are really looking towards the central 'cause they're really looking for winds in this area.
Do you think that that.
There is in need for different.
You know there is used to be -- -- -- -- finds -- eroding the time lines and it seems to -- people are so much more open to experimenting with winds from all different places now.
I think that's and I think that's.
Demand saying I think a lot of consumers are becoming more educated.
A lot of them millennial generation is nothing more educated more curious about -- even if they don't know exactly what it is that they like.
They're out there wanting to learn about and they're willing to -- things and then also on the retail and restaurant side.
Everyone is is really pushing pushing explaining the wine making it more approachable.
Why needs to be very intimidating top.
Solely because it's also to a value issue -- and it.
Post recession everyone's -- come -- -- -- little bit more wind than they did I wanna know what I'm getting them.
You want value for everybody does regardless of a ten dollar bottle of wine or -- fifty dollar bottle of wine.
You wanna make sure that the -- -- -- buying really delivers a -- or third.
Priced well aren't that.
I think so there's a lot of value and in our -- are pinot noir is 120 dollar -- Chardonnay is under twenty dollars and when you taste then -- really tasting the coastline you're chasing a -- name -- appeared tasting Santa Barbara how any near Xperia.