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Celebrating the Family Business

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    Gillian Conway, vice president of national sales at Conway Family Wines, on being in a family business.

  • Duration 5:24
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Missing something and they really deliver okay let's talk about being part of the family business it's hard because -- you don't cell -- nobody eats.

It's hard -- really fun at the end of the day you we consider on the table we can drink -- -- together.

We celebrated a lots.

A small business and start a business is always going to have its own challenges.

But with the family -- We can call each other and say hello we got a new state we got a new account we're making in new wind let's celebrate.

So wait let's back up a little when did your parents start this 20077.

Really now currently yes and then you've got this five you you're the youngest of five -- all immediately said I -- -- Wouldn't you want yes I would but I mean there's a -- kind of family businesses that were people like and not much no we really and.

We're working together and we've all been very passionate about Hawaiian for many many areas again growing up in -- -- region it's.

Its surroundings you -- -- and every meal once there in every restaurants.

People go to the -- -- -- -- -- You know -- your finger on the ten know what I see them alive pacing and I try to enact -- Marianne every six weeks assassinated in Washington.

Okay not California actually is -- -- really precarious place right now as a state financially.

We're talking about tax increase is ending god only knows -- -- governors do and it -- but -- -- -- -- the -- largest economy in the world -- There's a lot teetering on California right now all -- -- can really affect small businesses how was your family kind of positioning itself to you know be prepare for all that.

Well I think if.

As long as you diversify your businesses.

We we try to have a healthy balance of on premise or restaurant accounts and retail accounts so that if there is a change in the economy again.

We don't see what we -- with the recession when people stop eating out.

Restaurants are closing says they are no longer an account for us we really -- to -- -- hold these -- and diversify where we're selling our wired.

It's interesting stuff -- and that's something that came out of the recession the notion that you gotta have that retail presence.

Not just the restaurant present absolutely because as we saw during a recession and with people dining out lasts retail sales were were healthy -- -- okay.

Because people were cooking at home more they were having friends over instead of going down so they're going out to find out bottle of -- -- piano -- whatever it is on the shelf.

Bringing -- home instead of going out to eat so as long as you diversify -- and and make sure you have a healthy split.

I think you can you can -- Saying it's diversification no matter where you go rate how -- am eager and open our restaurants especially here in New York City to.

You coming into the new bottle of -- initials -- -- incredibly open and actually event.

The New York wine market is -- one of the best in the world and the people here are so interested in.

Not just knew -- -- variety holes or.

My new winds in new regions but in meeting the people behind the winds so when I -- in and I can make my personal connection.

With the people were buying my wine it's really exciting it's exciting for me.

It's exciting for the -- only -- I'm speaking to for the beverage director for the guy that owns some wine shop.

It's really an exciting connection and new York and in particular I feel really embraces -- -- -- You're seeing men in the -- industry and -- you're out there you're on the streets talking to people where you see the wind business going.

I see us something very interesting happening and -- I don't know if this is.

Exclusive to the wine industry but.

I feel that needed as the industry are no longer in a position to tell consumers what's gonna -- to tell consumers what they want what they're looking for.

People are becoming more educated there's a lot of dialogue going on -- social media about what kind of winds people want to be drinking.

What they want to have with dinner when rentals they want what types of pinot noir and all of this is happening so I think we're gonna see in the next few years the very interesting sweats.

Where will be -- on us as a wineries to really embrace what our consumers are telling us.

When our customers are telling us.

And it's our job to hear that and to listen to his social media helping you answer -- questions absolutely absolutely we have an ongoing dialogue on phase five.

There are website -- family -- com.

-- -- earned Twitter accounts and it's a great way to communicate.

That's in the industry as well I know he's asking -- -- is like asking which is your favorite child but do you have a favorite -- I love all of my children equally issue but on but I do love our -- he shared name it's just so representative of Santa Barbara.

And it's clean and it's acidic and it's beautiful on -- -- with virtually anything.

That's definitely my favorite.

Well it's you you represent that as well as -- thank you so much for being -- ads and nationally for the website up so everybody knows -- I think I want to China winds.

Did it mean if they -- -- let's say that if you're at a retailer nearby.

Absolutely would ever reads hello haters -- content -- -- city where you live.

But would also really helps us out is if you would like to China winds you can walk into your local retailer request found.

That really really helps -- call their distributor and they work and I get deep sea winds.

Excellence -- -- Connolly vice president national sales at con my family and she brought us are deep sea lions.

Think should be here thank you so much for having any -- take up that website and a she said at Twitter it's Conway -- you can follow the man speaks up and and summertime it's time for -- chart -- Right that's it for me this week -- next week.