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Applico CEO Alex Moazed on Instagram's boost to app companies and Facebook's lack of application platforms.
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Thank you so much that call -- stay on FaceBook hoping that its one billion dollar acquisition.
Of photo app in mr.
Graham gives it a big boost.
It's sorely lacking in any saying it's mobile and now thanks to -- to six asked acts or catch night of businesses that wanna cash -- as well Alex -- that.
Is the founder and CEO of Catholic Kyle he is joining us now let's start with the overall -- -- to -- acquisition.
Just what kind of broad base that's given -- -- -- development -- companies.
It's been it's been pretty fantastic it's provided.
Very credible external data point within the mobile industry which is still very -- -- It's given a lot of investors whether venture capitalists are private equity investors.
An external point where they can look and say.
There's a lot of potential in this industry and now especially a public company has confirmed that invalidated that and it's given a big boost to -- -- confidence what kind of apps are we talking about that are attracting the most I guess money at this point and end the most users -- it's a Graham was up.
I it's it it's understandable why it's been so successful once you start using -- -- what kind of interest and saying.
There is there's a lot of interest in and such social networking kind of applications.
Like your -- -- FaceBook also also acquiring Clancy which was a social networking ask application which was location based brand.
There also other applications like Evernote which was recently valued at a billion dollars and they raised -- -- round of financing.
That they were also profitable on generating revenue which is different than say here in Saddam's.
This the what -- took about FaceBook and because you mentioned some of the FaceBook acquisitions I think that they bought five.
The mobile related mobile related companies they bought -- small karma I think they just announced that five.
Bombed so far this year -- What why is FaceBook so lacking in mobile and deal with -- so they bought as -- but -- they know what to do with that sort of stake.
Yes so if you look at what a lot of our clients need to do on mobile as it is you simplify your idea -- -- you're doing on your website.
There are a lot of different things -- do when you go to -- you really need to simplify that down to the core value of whatever it is your company provides.
FaceBook has been having a tough time doing that on mobile.
-- that stink and and and they're all over the place you can kind of see now where they launched a messenger application just for chat.
-- -- evidence again just for photos and they have karma.
Which is -- gifting in and that area and Clancy for location based so they have these different initiatives now which let people focus.
On a particular utility per application.
How -- they wind up monetize in my outlook and that I mean what would you do if you're given lemons give them some free advice because.
They got plenty of money but they -- didn't didn't need it.
Though they still even on even on the web they still need to find that.
That magic product which monetizes all of this traffic that they get.
They're doing advertising but it's still not giving them breakaway numbers in terms of the types of revenue that they're driving they're making some money from.
The transactions that they're developers in in in their platform are driving for them but they haven't really -- a great -- that neither.
So there's still searching the looking for a way to melt.
Advertising.
Or or transaction based revenues in mobile which is where karma comes in and that's a different kind of business model vs what they're doing with advertising.
Right -- -- I just get -- like Tony Stewart calendars and charm bracelets that's all I get from FaceBook pretty much -- and it was great to see Alex thank you really come back Alex Knight said.
The sent stocks trade better for FaceBook what -- come.
