You're watching...
Walt Disney Company CEO Bob Iger and veteran J.R. Martinez on the company’s programming and advertising.
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
You mentioned television let me ask you about that because dish of course is talking about this evil at hopper that's just gonna be the death of all of us were terrified of it helps use escape through the -- of course of people don't know.
On your DVR -- -- gonna do about that how you gonna fight back.
You know of in the hands of our great legal counsel in that regard and I will still leave it to them in terms of directing the company's.
Reaction to to that announcement.
Not not not hear from another time.
Really heavy you don't think the -- that you get their responses may -- product placement is there another new model going forward as more and more people.
Skip through ads have DVRs is there another way to generate revenue without commercials going forward certainly -- lawyers will let you answer that one.
Well we're we're fortunate that in today's world we can take programming filmed entertainment.
And put on new platforms and generate new forms of revenue -- When it comes to advertising.
Certainly for our television network QVC.
And for our local stations is still.
You know represents the bulk of the revenue that they bring -- so supporting her great programming like Dancing With The Stars.
You know and be done if you've got advertising and so it's critical that.
We not only mixed -- for advertisers and pencil and appropriately but that audiences.
See those ads and her support this great program.
-- so we've been fortunate.
-- I'm sorry it's gonna ask about social media platforms because we're all kind of waiting for that moment that we heard of -- eventually.
Ads are gonna go from television networks over to social media we saw with FaceBook this week.
That that ain't happening at least this week.
What's your what's your reaction to that -- that social media doesn't yet seem to have a good platform for -- We're buyers and sellers of advertising time as a company and we sell advertising time on our -- -- we also buy advertising time and a variety of different places including social media.
And I think he is still looking at -- You know platform that's relatively nascent in in in the in terms -- Advertising adoption and I think you any advertiser Disney included -- always looking -- Placed some money there -- place some -- and over time seeing how.
Effective advertising is on that platform but.
I'm not here to comment about whether -- lose its effective or not I know the platforms that we sell advertising on generally quite effective.
You buy and have a live sports program here is began her high quality show on now on ABC you're likely to get real -- for -- -- the value.
-- -- talking -- avengers -- the beginning which is obviously been a huge success he's I think there's already a sequel in the pipeline right how much do you think that this eventually adds to the bottom line.
A lot.
And I got a movie that you have -- -- that.
Is that brought in about a billion to already in.
In global box office.
One of the fastest -- the fastest movie to get to variety of different marks in terms of vote total revenue.
We've got Captain America and -- sequels coming out Iron Man three coming out -- avengers to fall characters that we're in -- -- film so.
It will generate a lot of value for the company for years ahead it's not just about this film.
To talk about that prince.
Well I think I -- -- fortunately we're here in the avengers here fortunately we're out of time Bob and chair but JR I have to tell you that my wife who you I think it met she is the mother of a marine.
Says you are awesome god bless you what is your daughter's names finally JR.
It is Lauren -- and Lawrence fellow at the Y in and -- -- -- -- BE LL -- -- -- -- card is coming from my wife good to see you both gentlemen thank you for taking time out appreciated.
-- -- -- -- --
