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Walt Disney CEO on ‘Heroes Work Here’

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    Walt Disney Company CEO Bob Iger and veteran J.R. Martinez on the company’s efforts to help veterans find jobs.

  • Duration 3:48
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-- Fox Business interview is Bob Iger he of course chairman and CEO of the Walt Disney company.

Along with actor and veteran JR Martinez gentlemen what a pleasure C Bobbi JR got a first of -- -- regrets under baby.

-- a new baby girl -- -- -- -- nothing more important and that even even with all the company profits -- -- been making but Bob -- tell us about your relationship.

With -- JR and how you guys are working together.

By the by the way you know having kids is a strategic priority for the Walters.

That's.

Yeah that's -- -- He started talking about the second and third and -- -- yeah that's how we got we come together here today we come together here today is part of an overall for the Walt Disney company team.

Not only hire veterans but to encourage other companies to -- saying.

And also trained veterans to find jobs and to assimilate back in civilian life JR is a true ABC that he started acting on All My Children.

One of our own soap -- actually were I started ABC as well I ended up when Dancing With The Stars a real star -- the stars and now is helping us you do stuff.

JR how difficult is it to come back from service and -- -- yourself and find a job wire programs like this important.

Well it's very typical and that's one of the things that a lot of people have a tendency to think that you know these guys come home and they're completely taking care of there are some gaps there -- still -- -- learn how to fill.

And I think what this initiative does it gives the American people and companies out there an opportunity to understand and know what exactly we can do part veterans and their families because.

These individuals specially reservists and national Guardsmen you know they're they're here they're they have their job the consistent job that it deployed unexpectedly for.

Whatever amount of time when they come back home it's one of those things al-Qaeda jobs sometimes is not there -- -- hard someone else in that position.

How did they how -- they provide for themselves their family and at the end of the day that's all they want is an opportunity is a platform and that was.

I was grateful enough to have the platform given to me 2008 by eight the company Walt Disney and I learned to be an actor who knew that was an actor and -- other opportunities and that's exactly the message that we wanna send to everybody you know all the that's out there -- -- of the -- A lot of the companies out there is -- jump on board this is -- the Walt Disney thing we can all collectively unite come together and find ways to.

Allow these enemies to understand that they have the potential in the training in everything that they need -- -- -- -- there indeed productive civilian workers.

Either way we're gonna talk about this all week as we lead up to Memorial Day about how so many businesses out there unlike after Vietnam somebody businesses are helping to of the -- -- -- returning from Afghanistan Iraq.

But you mentioned before the success of Dancing With The Stars of course tonight is the finale.

I get your honor roll.

Basically with -- everything Bob let me GMA good morning America's going forward an afternoon show you have the theme -- -- -- 21%.

Profit.

In the in the last quarter argue that a reallocate.

Any of your resources based.

On the success of of one or any of these things.

Well our allocation of resources primarily in high quality branded entertainment experiences you know theme park expansion building Shanghai Disneyland opening cars land launching new cruise ships.

Obviously very important movies big part of the Walt Disney company's role -- -- -- measures for Justin mentioned yeah whereas on that.

Thank you and of course television's big part of our business is well and work constantly allocating resources in that direction but.

This is also -- great use of our resources as well off finding great people great talented people committed people to work for this company is what.

Creates all the value in the first place and we're impressed with the veterans that we've -- already.

Back we hired 250 of the 1000 we committed to hire that's quality talent as far as we're concerned and that's the future of the Walt -- he.