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SodaStream CEO on Sales Growth

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    SodaStream CEO Daniel Birnbaum on the company’s sales growth in the U.S. and Europe.

  • Duration 3:27
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And now -- CEO Daniel -- -- and then -- -- breaking news but I do wanna talk about what's going on with your stock and with the company are investors not getting it right -- I look forward to the day when so industry news will break in to FaceBook.

I we're we're in the business of a revolution we -- of regular tap water -- any -- at home that can redefine the beverage industry one of the biggest consumer industries in the world torn sixty billion dollars worth.

It transforms it entirely you don't need packaging it's healthier -- to carry it's better for the environment.

Now I am gonna comment specifically on the stock performance because it's not about you know a proper pop in the stock upgraded.

Have a revolution I'll try to -- one analyst we talked to the US comparing your story to green mountain.

-- it's a fat I know that you've heard that before so when you have that criticism how do you respond what do you say it is and it's not a fat.

Well it's proven and it's not a fat first of all by the way the stock is up about 60% since we IPO a year and a half ago saying not fair to take a little segment in time it's a pretty volatile stock that had enough said on stock can be.

The consumption rates that we see of -- stream around the world and in the United States are evidence that it's not a -- We made three billion cans worth of soda in the last year three billion cans we're selling a lot of consumables CO2 refills flavors.

Here in the United States we sold one and a half million flavor bottles in the last.

Quarter -- -- so what's happening compassion is there not a question is how quick what ramp up its about household penetration and it's building nicely.

In Sweden we have 25% penetration.

One in every four houses so how long would take us to achieve that here in this.

Lol I didn't -- your right because what Asia revenues -- -- doubled night at 93% in the America so I mean there and some markets in the world the story is catching off.

And by the way in Europe everyone's talking about Europe we grew 50% in Q1 Philly -- and it's not new markets -- -- -- three profit targets have mean certainly.

Now what about the comparisons.

And having to go up against basically the bigger guys I know you've got the Wal-Mart deal that you just signed that's -- -- be yet give us the world's largest retailers they've got a positive move there.

I think the big -- -- Coke -- -- had love I love it it's it's -- challenger brand OK and we have a lot of stuff going for us we have nothing to apologize for we have big key consumer mega trends.

In our favor.

Environment hugely you know what this one bottle you can replace 2000 bottles and cans in your home in one year right okay.

Now it's not only in a -- you don't have to carry it's less oil to produce the bottles and cans -- -- to transport them.

Everybody knows that water bottled -- ridiculous right.

But people don't yet realize that bottled soda and canned soda is equally ridiculous and there's a lot more of them don't know what.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Behind what you do is you flavor.

-- this is thirty carbonated you press this and then you get the -- the flavor in it fixed -- very quick.

67 seconds and you're done so this is hurting this is -- raspberry diet so if you wanna -- done you have soda.

Right -- quick so we are investing -- innovation just at the same time we're investing in retail expansion so we got you know now we got Wal-Mart the we have bed bath and target and Staples and Kohl's.

And that's about 6000 stores worldwide got it covered gain of about efficiency -- good to have you on the show sorry about then -- with the breaking news a lot.

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