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NCTA CEO Michael Powell on the growing competition for the cable industry and making content available to consumers in more ways.
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News all the new way to watch television now we got Hulu Netflix YouTube survivability.
Is at the heart of cable companies and programmers mines all of whom -- -- of the national cable show.
In Boston that's -- our Liz says -- David you know there's -- -- that's out from Nielsen which measures ratings and it says.
That the number of households opting out of -- Has spiked about 22 point 8% from the third quarter of 2010 to the end of 2011 now -- people have cable is way bigger than that but I asked Michael Powell who is now head of the NCTA the lobbying group for the -- -- -- -- What he thinks about that and should cable companies be -- I don't think we should be defensive about it that haven't I think we have a breathtakingly new.
Exciting set of technological possibilities that -- it.
The competition is healthy in my mind because that says look this -- something consumers wanna be able to do you need to serve the Maria dollars and and I think at the industry dedicated to trying to extend experience on -- on -- positive.
I do think the court heading straight it's a little exaggerated I don't think we've really seen something in the numbers that suggest some dramatic shift.
-- the environment innovative new technologies that moment in combination and your eye on it and be sensitive to -- right now I still believe it's much more about complement.
That a real substitute to -- Service here's a momma it's coming.
Yeah hi cable bills 10200.
Dollars a month cars no longer palatable for the US consumer they are looking for options and they find them.
In broke through that by the minute Hulu YouTube and some people are saying.
I can't spend that much of my capabilities more who's doing it right -- figuring out ways to make the consumer feel like they're getting what they want.
It's very -- because I think dark CEOs during the recession that very sensitized.
In the subscription risk about affordability.
We've seen a number of them deployed packages in the market designed for -- lowering time dynamic.
I do think that what's really driving a lot of the interest in some of the products he talked about is.
Cooler interface is better search.
Better branding -- experience.
But a lot of the content it's on cable's also not on this devices and that's right back to -- that's we -- -- a lot of court.
I see that PBS.
Has something called but -- guide to cutting the cord of cable in your life it's been downloaded 58000.
Plus times.
That certainly.
A flash of -- for you was it not.
The real test -- quality industry is how does -- respond.
And as you can see here at the cable show it to stretch its responding in a pretty big way.
We now can drive our contents iPad tonight on the TARP funds as well that's going to be a test of how we respond to those things and not be afraid of the -- Petition well respond we got to ask you to respond to dish network's new ad erase button that goes with its -- DVR.
A lot of people are talking about.
That you know networks are very upset about it because that ad base model helps them create programming.
Do you predict there will be lawsuits coming out of them.
My own guess is -- unquestionably so I mean this isn't the first time we've seen something -- remember early on Tivo.
I didn't promote the service but there was a little egg code you can look up and you -- skip those things -- ultimately -- those features out I think under the risk.
Out of litigation legal.
I don't personally know the details but I doubt very many programmers -- networks.
And allow -- advertising base to be potentially attacked in Atlanta respond.
Or we'll see me at the end of the day really days that question is a lot of stuff we want.
We still have to have a model to make it really work and advertising is critical part of them.
What's the number one most talked about thing on this floor show here at the national cable television.
Number I think -- -- right it's it's it's we love television we love the web and what did it mean when you put those two things together and you're seeing a lot of devices that designed to give you the romance up pleasurable entertainment makes the magic -- the way.
And I think that's yeah.
-- you've got to figure with the crowds behind me that the cable industry in the end is driving more channels more hours and more slack more tracks he's of course you always know that things must be go to companies are spending on the -- this is David.
This is you know -- you want a clean your hands and that this is a little iPhone charger.
Little -- there for your car.
And finally these -- slack to get is from T and T with the headline the -- to have never felt so good.
Dallas of course Larry Hagman cutting back everybody want at this -- she had -- -- we have -- -- we love the fox brand right behind you as well was great stuff thank you very.
