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Ideas & Solutions CEO Glen Friedman on cable companies’ efforts to keep customers with the growing number of ways to access video content.
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What how many of you in the last year even just the smallest -- consider dumping your cable and that hefty bill that comes with it it that would be me yesterday.
It's still with all the other choices that their cable companies are working hard to keep customers from -- their cable court.
-- claiming that the national cable -- in Boston.
I'm tell I want.
Aren't you.
-- well -- I -- look at -- get -- out -- front there are a lot of vibrant things happening in the cable industry and here at the Boston.
National cable show.
Vibrant you -- for example unbelievable but we think this stuff up.
People -- thinking about cutting off their cable because look in many cases it's using a lot of stuff or not using stop them.
They just don't wanna pay the bill now last year of walking around for a just finished up moderating the general session and I can opinion -- business card but attached to his business card -- What's a piece up cut -- so I thought.
Let's get that guy on he's a consultant who is now being paid by many of the big networks and cable companies.
To help them avoid people cutting the court.
Cord cutting is definitely driving what's going on the shirt -- -- the cable operators.
We're expanding their TV ever work product and towards innovation absolutely driven by the fear support.
But the cable industry today is not even defining themselves to be -- is just video people they're saying it's more than to.
It's how we connect you're seeing -- so much broader than just the video business.
And that's driven by both fears of realities as it relates workout while reality don't they have to do exactly that to survive in this world now.
What they did because the consumers are changing in the appliances are thinking it's much easier today to get content that it's ever been without necessarily having cables or through.
Yeah and consumers to -- those in the eighteen to 29 you're going up -- digital natives.
We're very oriented towards getting television and a different one.
He instructed them that demographic issue kids today don't sit in front of the television set anymore.
They're watching on their Smartphones but I don't think it's the greatest experience watching them -- just on the Smartphone.
But they're watching -- -- you've seen Netflix on your Sony see them play your hand you know.
So don't discuss have to rethink everything they're doing.
What they are and that's -- they're saying it's how they connect to remember that they're still making significant dollars -- significant penetration.
Of high speed and that's critically important.
They're defining themselves not like the railroads to fund themselves the railroad.
Verses being -- transportation business they're seeing themselves finally as really being -- entertainment information right well this doing.
It right because we're standing right here over by ESPN and now you have.
ESPN where you can watch ESPN right away on your -- tablet or anywhere you want but just still need that productivity with a cable operator.
But still has to be -- indicated.
And I think that there are.
Programmers like he is the end like HBO Mike Turner who were very aggressively trying to figure this out -- -- is exactly.
-- the Rubin's view of how this all gonna be delivered but they're certainly making big strides towards.
Well then -- follow up with -- -- getting close.
I just talked to Tim Armstrong covered AOL and yet he's not a cable -- this is his first cable show but he's figuring out ways to deliver video of people.
For 495.
Months vs a 200 dollar cable -- people don't -- -- anymore in this economy.
We'll as -- plus one once said when celebrities and it's not about the economics -- be sure it's about economics and in this case cops leave out.
The price -- cable and that is making it more and more challenging for certain aspects of our demographic.
Yet the way in which case was -- delivered so there's probably gonna have to be more focused in terms of -- -- price -- happen.
If cables would remain competitive and remain to keep fighter both younger demographics and -- those -- no -- economic.
But let's not get hysterical here -- eighty plus million households that get cable.
But just about 3% of cut the -- so again perspective here is certainly important besides we people cutting the cable -- also based -- It's also -- back to you and we'll see in the next hour.
You're right -- doesn't sound as if you look around my family and I'm watching TV my kids are on the iPod and I touches there -- -- watching anymore so -- school.
We're at world fine and I believe the because -- thinking entity and they can be sent in.
Leave her in ICG.
