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FBN’s Shibani Joshi with Chris McCann, 1800-Flowers CEO, on why his company is advertising on Facebook, and the effectiveness of the ads displayed o...
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-- -- -- -- There's still lots of questions about Facebook's ad revenue and how affected ads on the site actually are an everio Sabina Josie.
Has someone has already advertising on the -- hate us money.
Hi Tracy yes now the pomp and circumstance is behind FaceBook that.
Focus for investors remains a long road ahead in terms of proving its advertising.
Viability.
The General Motors music just came out came -- earlier on this week about it pulling out.
Lending some credence to that -- value proposition that investors want to see that advertisers want to see.
And joining me now is -- president and CEO of 1800 flowers Chris -- and an advertiser.
On FaceBook Chris thanks from.
We're being -- -- today thanks for having us about.
Chris let me ask you right off the top how important FaceBook is in terms of an overall marketing channel for you how much trees bending.
What do you use -- -- So I think first -- to the importance of at the core of what 100 -- as those we deliver smiles on behalf customers ultimately facilitating relationships between people.
That is what FaceBook is all about if you think about it FaceBook is -- architect -- the web around people so it's a natural place for our stories to be told.
What little when he had to file a sales and marketing line about 175 million dollars FaceBook is important and growing part investment.
But Chris there there are questions that have risen not just from General Motors but a handful of other advertises as well as to the ability to manage share a year return on investment how do you do that -- a company -- your weighing your big spend on that platform.
If you look at what the platform brings right you know that the overwhelming wave.
You know -- marketing today social local mobile.
And FaceBook is that the -- that we.
And if you look at the capabilities it brings FaceBook specifically.
Around communications ability to have conversation with customers targeting the ability to target based on permission it's -- And then data -- and capabilities that are being brought to the table I think is nothing short of revolution.
-- says as FaceBook ushers in a new chapter in its -- I had bad company in the public arena.
I'm does this change anything for you does this make this more or less attractive bring on additional concerns are not really at all.
-- I think this is really great moment right it's kind of what -- -- today specifically was certainly this year was the beginning of social to Dido.
Right and if you look at it really being that's being led by the you'd always address -- consumer.
And if you look at that consumer whether it intended to -- desktop or untended through that tablet or mobile regardless of the hardware and network that's that enables it.
The underlying architecture is a social group that they bring to the table.
And today the consumers voted that social graph revolves around FaceBook.
So I think this is really just the early days and the beginning of the capabilities being brought to the table.
For us to have engaged relationship with our consumers and ultimately -- an -- to be telling stories about their interactions with business.
Chris -- -- CEO and president 1800 Clarence -- -- -- not just advertisers to also believe that this is just a beginning for FaceBook and obviously what FaceBook once approved to the investing world as well as it.
And now has a more of a public persona thank you very much for being with us today have a program.
Back here at integrating -- -- -- -- yeah.
Someone who believes in FaceBook advertising Atlanta -- you know him.
I could see how that would work right Amman for eight hours yes I step click send them and that's my mom apart and travel it's a natural fit Bible maybe if they.
