This transcript is automatically generated
You know -- broke -- -- warning that they are ready to fight dish network's introduction of new technology that allows viewers to skip advertisements on some of its digital recording devices.
Denis Neill following this story with about salary is only tennis.
We sure are actually.
And so all right so now dish has really done it right they have betrayed the TV business with new technology lets you skip ads on recorded shows.
And now TV is taken revenge some very big networks the Wall Street Journal reporting apparently very threatened by this ad zap play and they've refused to air a TV commercial.
For -- new DVR -- it's called the hopper that lets you avoid TV commercials and the networks in the -- The journal says includes NBC CBS and -- sibling.
Now the networks are just up in arms about this and CBS is -- moon -- the CEO said yesterday at a press that.
He called the entire thing illegal he says it's messing with the broadcast signals well that probably as an -- -- true.
And let's understand something guys.
The ability to have our -- automatically skip ads field.
Has existed for over a decade sonic blue came out with replay TV and 2002.
And by 2030.
Lawsuits filed by all the big media companies including ours.
Put him right out of business Tivo came out had the same ad skipping ability and then they decided would -- take that out so that will be -- -- to the TV business and they took it away.
And now we've got this backlash but overall the moral here for me is you cannot.
Block technology you got -- -- they took the VCR to Supreme Court guys and and they end up making tons of money selling movies and TV shows on VCR tape.
Not to worry back to you I'd -- say we can just fast forward through them evidence.