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ADAP.TV CEO on Future of Online Video Ads

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    ADAP.TV CEO Amir Ashkenazi on connecting video advertisers and online sites.

  • Duration 3:01
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-- more than three billion dollars -- spent on video advertising on the Internet.

This year adapt TV connect advertisers -- online sites and we've got the CEO and co-founder Amir Ashkenazi here.

We got -- -- the FaceBook stuff let's start with that.

FaceBook goes public on Friday are you gonna buy the stock personally.

Dennis definitive and asked this question FaceBook is one -- billion dollar company because they're best positioned to connect brand advertisers with consumers.

Vandalism even quickly to the Internet and I think -- -- But will develop those products that run -- need to minute to reach audience -- tell you that would be a yes you have let me -- but the -- for a few years now of video online advertising three million dollars.

Global advertising all kinds 600 billion why is -- so small what's the big obstacle we are in the middle of two very powerful -- revolutions.

One of them is the move from connected brought from broadcast TV to connected right.

Online video and the second one is moving -- Emanuel inefficient process to automated problematic -- Of big events which is where you -- and this is exactly what we do will provide the platform and the -- place for brand advertisers to reach on audience -- vetoed it may be emir of mechanics isn't the only obstacle.

It seems like what I come online to a site and I see a video -- a 32 pre roll I just zap away if they're more resistance to a video -- online -- -- -- on television.

I don't think that's there is more resistance on -- I think consumers view TV and connected devices in the same way do you want to consume folks' business he has regardless of devices and run advertisers want to reach consumers regardless of devices.

So we're not talking about -- three billion dollar industry we're talking about 73 billion dollar industry when you combined TV and video and yet what happened on line and I do see a video that somehow I feel like.

A video -- online should be -- different.

Asked -- different from television.

You seem to think instead they can all be interchangeable no I think that.

You'll see advertisers' thinking more and more advantage of the capabilities of online video that includes the the targeting that includes the interactivity that you can get.

Online currency what we see is that 60% of the advertisers simply expand their TV budgets into -- line.

That is gonna increase over time they're gonna do it was larger and larger share of digital pens and take more advantage of those another hurdle the cell phone everything's going mobile does that make video ads works I don't wanna see a bit video -- Wilson and we think mobile -- is exactly the next phase in the TV resolution online video made its content available.

Anywhere any time and I and I know you're gonna make sure that we get advertising that pegged very much -- one last thing.

Shouldn't FaceBook basically get by you so you can coordinate the platform forum on the video ad -- enough that I yeah.

Well Wheeler won't a very scalable way to connect brand advertisements consumers if that's what they have in mind -- -- -- should at a Columbus I think that was another yes all right Amir.

And I think -- -- TV thanks for being with us -- got the.

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