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GM: Facebook Ads Have Little Impact on Consumer Car Purchases

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  • Description

    FBN's Dennis Kneale weighs in on Facebook’s ad problem.

  • Duration 2:42
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This transcript is automatically generated

Thank you.

So General Motors one of the nation's top advertisers dropping FaceBook that's bringing into question the value of the social networking giant's advertising Dennis -- Is following this for Democrats this is one of the most interesting stories that -- exit goes against everything else we are hearing on every network today about FaceBook what was behind him -- So GM comes out and says you know what we got our FaceBook page and that's free and we have millions of fans we talked to.

But why shall be spending money an extra ten million a year on FaceBook ads when we decided they don't sell cars.

Why don't we instead just work on FaceBook has the speed of the presence there.

And some -- wonder whether FaceBook should start charging companies to put -- Those friendly pages as part of a marketing expense but then I talked -- Ford.

And the global head of social media for Ford Scott Monty comes out and says that.

-- put -- the click through rates you know a Google search -- you click on one in every forty ads on FaceBook you click on one in every 2000.

Really so would -- and that's probably just a mistake it's double click on that -- And and so would you do about that and yet the -- -- said that's an idiotic way to look at -- -- such a great environment.

And you're able to talk to people about their interest and that therefore they're gonna be increasing their ad spending over 20% of Ford's global ad budget goes on line.

This is likely lead the HA and -- other companies apology and sleep now.

Yeah you know what the journal's been on this -- -- ran a story a month ago or so saying hey big advertises a certain question this guy you know here's the thing FaceBook says.

Would display not search you know when you search for ballet slippers and you click and then an -- as a for ballet -- ideal way to -- -- Perfect on FaceBook -- like oh I see you've been to the ballet recently and so will run an ad for ballots left Iraq what do you think that it wasn't working -- what -- -- come to the conclusion that it's not selling cars well I mean here's the thing online more than ever before in the history of advertising.

You can metric it you know if they clicked on the ad that they then went to a site that they've been bought -- you contract that entire -- you know when -- -- TV I have no idea who sought and whether one bought based on it.

Included in and watching the data and they decided it's not paying -- And I can't see those -- on my mobile.

-- -- meeting on my mobile phone it's this is the other thing really always updating your FaceBook on the secretary here culinary and they got winter here is absolutely not -- This has -- -- Have to do though is they have to be a good advertising service company you know when Carol Bartz women to run Yahoo! yeah she told me that -- they didn't even have a swat team to serve the ten biggest advertiser responsible for the vast majority of their average I think they were attacked company and that company FaceBook.

Have to get an infrastructure in there to take great care of advertisers in the -- -- plot platform at an expert on who graded them.

He David.

-- all thanks.

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