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More FaceBook general -- dropping FaceBook and questioning the value of advertise with a social network GM's chief rival for.
And agree Ralph polls as a CEO of world -- -- And -- this is an image problem for -- but so who's right GM to doubt FaceBook afford to believe that.
I'd I'd actually have to take decided GM in this case I think Facebook's done an incredible job building this social network with hundreds of million of -- users.
But their ad platform it is very basic at this point in time.
-- talk clickthrough rates you know you look at -- and Google search you guys put up report together assessing about just up the Google search one -- forty ads get clicked on.
Put on FaceBook only one in two with.
Thousand add to get clicked on an athlete FaceBook may get paid mainly if -- you get a click why -- big difference.
Yeah -- -- manages that paid search for a lot of companies in the click -- rates on search there's much more intense.
So let's take the car example if if I go to Google and I search on SUV reviews -- -- on Ford Explorer.
Google can some mind is that I'm probably looking to buy new car.
And marry up those ads with with advertising right.
On FaceBook it's much harder they might know that -- that I like a car page but they don't know that I'm in the market to buy a car.
Ready second -- Ford executive tell me yesterday you know what click -- rate that's an idiotic way to look at until after my feelings were no longer heard of that let's talk though about.
Effectiveness in serving advertisers could you guys that report card.
And you -- Google vs FaceBook can you give FaceBook lacking great -- -- ad formats you give them a dean plots.
Why so Barack.
Let me let me use the Google example again so.
Global if I wanna run and that I can run a square -- I can run rectangular -- I can put a video.
In front of -- YouTube video I can do mobile advertising -- could even do in game advertising.
I get a common advertiser on FaceBook today I have one or two choices I can run a very basic -- with a logo and online attacks.
So they just got a long way to go before they have a robust ad system to monetize OK last quick question 102 answer.
Will they get there will FaceBook do it right.
I I actually think they will get -- over time I mean no company in the world.
Has -- -- demographic information FaceBook has they have how old you are.
What your marital status is where you went to school what year.
And it's only matter time before they figure out how to monetize that with the fact that unit -- kind of creepy but I kind of like -- thank you very much Ralph -- of words dream.
-- -- -- and -- -- -- have to say how -- FaceBook page they do target the banner ads to the right she might taste whether it's a television show that I liked her they are very clever in that regards but I haven't clicked.
Through yet and yet when you go searching for triathlon gear to buy because you run triathlon -- You know of that search -- coming up from Google's very powerful because you can actually buy it and with FaceBook they're just saying oh -- like horseback riding here's a.
No one said you liked I liked Downton -- of the British TV shows my new session and ended and it said -- -- if you like the that's -- watch this show but I didn't click through today are.
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