Made in America: Schott NYC
Jason Schott on the keys to success for his nearly 100 year old company
- Duration 8:54
- Date May 15, 2012
Jason Schott on the keys to success for his nearly 100 year old company
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And cement any acts in the -- Lauren you're wondering why am wearing this beautiful leather jacket on borrowing it from -- shot here this CLO of shot and -- -- -- America.
Just about a hundred year year old company you -- leather jackets that we've seen on -- -- and Bruce Springsteen and tell a little bit about your business and how you came to be shot and -- I am honored to be here.
Both in the studio as well as in this position in the company -- my great grandfather started the business in 1913.
Right -- -- -- fur -- raincoats in hello recited New York.
And -- there for generations we've grown to produce over 40000 jackets -- year in the United States.
So 40000 a year and it's interesting things you're telling me that he was that your grandfather was -- very first person to put a zipper.
I didn't jacket agree it's because you're gonna have -- it -- a basic yet so revolutionary at this time.
Imagine producing zippers one at a time before they were able to mass produce them at risk that they were very expensive.
On but they turn out to be very functional piece of equipment and keeping.
Writers dry as -- as pilots in airplanes they were open cockpit so.
Staffers were important what act or what moment really put your brand on the map that would be Marlon Brando wearing a jacket in the wild.
And there was.
The point of time where.
At that plane.
These charges were actually banned from schools.
And sales were affected negative really -- and -- was as the bad boy clapper.
Not they thought that this leather jacket the represented.
Bad boy and they didn't want it and and because of that it's just exploded.
And then -- sort of couple years and Bruce Springsteen the Ramones for the jackets numbers Springsteen and even.
Modern day icons like Adam Levine and -- work.
Right and you're making 40000 a year yet and you have several stories that you operate yourself -- -- also selling Barney from Bloomingdale's and and stores in Europe Japan.
Paris as well as Harley-Davidson dealership interesting market we talk about battle of absolutely I would imagine that -- Harley-Davidson market would would be.
One of your vastly stronger.
It's it's a very strong market for us and -- jackets are heard good quality understated.
We're not splashing -- name all over it and you know there a lot of motorcycle riders -- just want something -- subtle but it's going to protect them and it will last a long time and that's that's the key.
No -- ten years I'm not going biker chick on -- -- Wearing the jacket right now.
And Vincent health sitting here reading and again come down to Florida where it is warm while this jacket -- keeping -- this to you okay adjacent once you show us some of these -- which one is us.
So this is they symmetrical motorcycle jacket very similar to the woman Marlon Brando wore mom but we heated up a little bit so that you know -- to spend time making it look.
Warning right it's been watched a little bit and and eat up.
Yet and again on the -- that solid -- That's triangle we've seen honestly I uses cut the this horrors on the on apple let's just -- -- on the Brando accepted and that.
Yes and it's that classic case management wants and you also you have you do what I -- wool coat over there -- it's not just whether that -- that's right.
A pace to show us some of the -- short.
So we've been making jackets for the military sees as far back as more work to down so this is eight to now let's -- 300 movable collar this it outlined it's naked cow hide from the US domestic.
-- -- -- And this again that's very warm it's gonna take years -- can properly and then to Wear it again.
-- here in America.
Decent company employees a hundred people yes that's right.
And your garments you jackets sell for about 500 dollars and strategic well we start from.
For the -- pieces and -- -- to.
Over 700 dollars -- a reasonable assumption for polity kids.
That's going to last a long time I have -- he's depend has been a great market -- easier for -- ordinary.
Therefore -- stores in.
Since I think it's you know what they really love the American culture you know there's something there there's there's like a proper.
Approach where they followed the rules and -- they just -- to Americans.
America in black and white as this rugged -- culture and I think that our product really residents while there.
Absolutely alive the -- for them how are you European sales -- Europe's been tough for us over the last year's.
Many people say that.
Absolutely you know we were fortunate that we have a strong brand name and I'm so people know we are in and we still have.
Sales it's more.
In units but the dollar volume is right lower per -- -- -- we've been fortunes and make up for that in the United States.
-- -- -- -- Centenary year a jacket last for several years and I mean -- here watching your spending you're not gonna.
Spend on on a new one when you have -- -- on something else that's because -- -- discretionary.
Protest with the -- what happened in the United States that we've seen is that people decided to go away from disposable -- fashion and start buying products that they knew were good quality and that we're going to last them.
The -- and -- -- we've seen a bomb as well as I think there's a real movement in made in America right he can you find your bump let's say over the past year sound.
I would say in the United States yet digit growth double -- -- -- okay.
And is it a certain type thing jacket or you know is it because Bloomingdale's sales are doing really well what's.
It's the heritage pieces.
People are looking boxer classic styles from the -- -- -- -- You know those pieces don't out of style.
And we have a live chat people way and -- she until -- take says -- makes good armor if you are on a motorcycle -- Yes it does.
And ten -- pads at I guess the jacket that you were -- ten he wouldn't have -- -- across.
The and -- -- says I make jacket or could thank you need to try to make it work keeping me warm two in this studio itself.
Multi purpose over here are -- So what what family members are so working in the business now.
So I sort with my mother and my uncle and -- -- -- president mile course CEO has our it's great -- -- I don't really.
88 -- -- little complicated sometimes Atlanta and -- -- -- -- everything different -- you know in the business to be announced that we all have our -- and different yet functions within the company.
And it makes a law where sometimes -- family functions.
Where if we had -- -- -- -- and we're trying to put the work away and just to gramley part.
But it's almost like counts anguish the way we blend between work and personal throughout the day.
Frank I love we have to work commented how -- where he may eleventh from.
Most of it is US domestic high are finished.
Most the time in Mexico or in Central America.
-- and what do you do it necessarily.
Meaning -- beat some of that up for some -- but what is the how long does it take to get the leather.
The way you want it before you start something together jacket.
It takes a long time -- -- that it's a long process what you don't realize most people don't realize that each jacket is cut out of about thirty to forty different pieces of leather -- each one of those is cut one piece at a time.
And you know every piece has to be inspected to make sure that we're avoiding any -- -- any down those looks the same uniform absolutely not as well it's a natural product so we you're gonna have grain that might be a little bit different -- variations and so.
We make sure to keep those consistent for each jacket -- I want obviously -- that's different -- been defined.
So how long do you think on average irritates me that.
Well it takes about an hour and a half -- -- time and about about an hour and a half additional -- old time.
And what's your -- I you know this is my.
And let's get your view or had a for a couple years I had a for a few years day.
Eight Alcoa durable good for today we'll via my business mind -- -- there -- articulate pay your website this is shot NYC.
By the leather jackets on their -- or -- Bloomingdale's ironies.
Harley-Davidson dealerships you name -- -- USA company small business was 100 people.
He'd been consistent since 1913 thanks for coming on defense program he's backing Jack.