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Is Charlie Sheen Safe to Sponsor?

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  • Description

    FBN's Dennis Kneale on Charlie Sheen's new show and its sponsorship.

  • Duration 2:01
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Sad sad small businesses thanks guys -- today's meal -- media is the return of Charlie Sheen never really went away Dennis -- here with more -- -- and actually so.

Big question today would you buy a new Fiat from this man Charlie Sheen -- wild eyed star who had a meltdown on Twitter and national television.

Is back with a -- -- -- his new show the appropriately titled anger management.

Debuts next month on our sister channel FX up Fiat is sponsoring halted episodes of the first season -- catches on you never know they could do bigger deal Sony lion's gate entertainment and another sibling subsidiary of -- -- century fox film also signing up as sponsored.

-- has been going to extra effort to sell mass and avenue on the comeback of Charlie Sheen.

Advertising age reports that FX has -- some sixty screenings of various bits of the new show.

To ease any advertiser fear and anger management will be a Tamer show that a lot of -- shows such as it's always sunny in Philadelphia it's got a TV fourteen rating.

And -- it's the first FX original to air at 9 PM rather than 10 PM when it gets a little bawdy are the shows based on Jack Nicholson and Adam Sandler film.

But also draws -- that -- old -- classic Major League.

Castle is a former baseball player now aspects adds to the new show play a -- volatile past.

One that had a -- and allusion to.

His character getting killed off by his old boss and nemesis chuck glory when she got fire from Two and a Half Men.

That's -- -- given Charlie's many run into the scandal here for an advertiser have to keep in mind when they sign up by the shelf let's look at Charlie sheen's travails five clock is what the law five reports of porn star prostitute.

For trips to rehab three trips.

To hospital.

And three divorces and apart due to -- a in a pear tree but you know what actually.

That was then and this is now that's quite a resonate -- -- -- -- -- a bit kneel on media Dennis thanks very much alright.

Today last I want to watch -- -- and analysts who had.

Very well it's good --

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