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Mandy Ginsberg, Match.com president, on the growth of the company and online dating, plus how Match.com is expanding offline.
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Much IRA -- that's -- come pioneered online dating back in 1985 announce -- moving its services offline.
Joining to explain how the company's continued drive growth -- Ginsburg president of mass dot com.
-- so glad you're here in I was stunned actually earlier that eight years ago and I separated.
Someone -- me EU -- that does meaning out more than a finding a date you have problems and that still has changed dramatically subscribers should stop like over 50% over the last year.
Yeah I mean it has changed a lot in -- and one in five relationships in the last three years start with an online dating sites and one in six marriages -- the really the world has changed and and our mission is always been really around connecting people and you know we eat we feel like this week is exciting because it's about expanding the way we allow people to meet and connect.
It's -- night by the way.
Full disclosure that my wife -- -- how to -- offering she was the first person that I contacted -- I was because.
And we joined the same day it's just that it was almost.
It together -- it out.
I'm sort of a cruel and saying I don't know it's golf cutting the algorithm that it works like seven out I mean your revenues are up.
So people are paying because it's a subscriber base at this address hi this is -- Ever based -- we am a launch and we announced earnings couple weeks ago we had a great quarter for continuing to see subscriber Griffin.
Really now what we're focusing on is how do we create more connections for our our our customers and -- we're launching events across America.
So we have a couple hundred events tens of thousands of people every month they're gonna have access subscribers access to our sense what kind of event and they're gonna be all sorts of events friend.
Really casual happy hours of chicken -- -- members and then -- are going to also.
I'm launched a number of interest based events cooking classes wine tasting mixology classes dance classes so -- It's it's a really different way of meeting people and being face to pay -- -- why is that mean because the one thing I've surveyed and the one thing that I -- people's day off you know that people that don't necessarily tell the truth.
When that filling out these questionnaires so if I go to an event -- actually can see whether or not you're 35.
Vs fifty fact and we we encourage people to tell the street yeah.
The gonna get face to face in front of someone in a few.
Save five inches shorter and you show up and in -- now.
Yeah but really what our users are are telling NASA's that they they'd love to connect to people face to face and sometimes you want on one dates is -- -- that high pressure -- Can we create these low pressure ways that people can walk in and -- -- a hundred other people that are just like me that they put their hand up and said.
I'm seeing on looking for some land and I'd -- was this your idea to stock creating these events or did you get that feedback from from you load your customers.
Fully at least the last say we have actually launch sixty events in the last couple of months and when we first watching the couple months ago assisted test to see -- appetite.
It was crazy we promoted him on the sites know within 24 hours -- how many more spots the -- capacities were just maxed out.
And so we realize we're on to something huge and so we've been accelerating these pretty quickly and now we're looking accelerating mean.
Pastor are so many sites out there it's Kenya and some you on how many of them OKQ fixing on that dot com opinion Christian angle -- How do you keep a gun I mean why would have hey when I could go to some of those other sites at a -- I think that you know -- there's a couple of.
-- -- -- an IMAX is the biggest dating community in the world and I think there's great people and also we've just gotten much better at getting the right people in front of -- and now where there's just too big efforts is one is.
Getting people face to face and I don't think -- -- -- have the scale in the technology and expertise to get the right people in the right -- at the right time.
And then the other thing we're doing is we're launching.
Really find gay modules where when you get online that you can play one to five minute games and gain some insights and people's sense of humor there winds.
And I'm in and learn a little bit about them before you meet face to face you're -- modern day chuck -- And -- a -- K thanks again thank you think.
