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ET FBN half hour foxnews.com live from Lawrence and in many keep sending -- -- messages on the chat we love to get some -- -- personal -- actually acts in any line.
I we have a dozen to two men right now we have Steve -- Christa -- you both work with licensing deals and factor the publisher of this magazine here.
-- global license level you're okay and I had never really thought about this concept before until I was doing some research for.
For this seven and basically the licensing market.
Is at 200 billion dollar industry and in just a couple weeks from now you have a huge.
Event in Las Vegas when you're gonna try to assess how up the most at a celebrity -- -- big names and huge box office success movie is.
And make money out of it right so what exactly goes on at this event next month.
Well basically it got 4500 companies that represent almost 5000 pieces intellectual property for an entertainment sports -- fashions.
Hundred year old brands and I and -- -- get a look at for deals they've they're coming to talk about sort of what they've got that can even have marketing plans and product plans for the year ahead.
And -- for all manufacturers and retailers and promotional partners that can complement the work kind people show up.
Units from 85 or ninety countries it's really the largest intellectual property market place in the world.
And and how many deals have really been made here.
Think about -- the business world by being 200 billion dollar business is probably true to say that.
Anywhere between 25 and 50% of those deals started was discussed or was -- as a result of that -- so.
Steve can you walk us through any of the big deals that we might have recently seen are the ones kind of up for grabs sure that wolf right now everyone's talking that the avengers which is the big film and I mean -- -- 700 million.
Box office in -- in about a week's time you know marvel which is now part of Disney yet.
Has really benefited from that the consumer products licensing is on fire it's really.
Helping retail all helping drive retail.
At -- at the event is this a success soul it's gonna become.
T -- -- and -- days and hours roller coasters and.
Lunch boxes it's already the number one selling -- story in the UK already just from if -- look out for -- right throwing music coming here it is it's an area right here the Tories are out in there're there're.
On the shelves and I'm sure my next week will be number one selling -- stories here.
And -- you know this summer we have block a lot of Blockbuster films coming out battleship which is from Hasbro right there's a lot of -- -- them GI -- or another have for the amazing -- -- -- the prequel to the original spread of infection -- mean for the key another marble Disney film.
We have ice age which is from fox coming out which is a big big guy tent pole for fox with and -- products and licensing.
Are Dark Knight rises which is the Batman story suit.
You know it's -- it's a very busy summer at the box office and all of these films are elections.
Well -- other sorts of darkness but there's a lot more which you know Chris can tell you about brand.
It's fashion I mean I think people would.
Licensing and think entertainment I think toys and realizes that worldwide almost 50% of all the revenue that's generated by any license is in apparel accessories and footwear.
I'm just thinking at celebrities especially -- absolutely.
Anybody can be.
On our cover Kathy Ireland two billion dollars of license merchandise.
And fashion 2000000002 billion a year ago here is just isn't the only -- yes yes.
And -- McCain yes I mean and and really I think what's happened over the last ten years is as.
TV and cable exploded in reality TV's you had sort of the democratization of celebrity.
And people feel like they know them in and they know their style and they -- -- be like them against a great way to -- and what retailers -- -- -- is in a lot of cases partnered up with an individual's liberty given exclusive program whether it's.
We've done it Macy's or Jay Leno pulls -- and it really lets them develop a whole range of lifestyle products and and the people that love that Slattery and.
Even -- mafia and the the brands.
-- business seeking a celebrity or celebrities saying please I want to make money on.
Well in it's -- -- think we we also managed account magic which is the largest parish on the world and we had -- balance all the time saying.
I have a great idea for footwear line -- line and we will actually have some of the licensees and so a lot of it is strictly from let me have a patent exactly so.
And and because so much of licensing -- -- -- billion -- agreeing to licensing expo in the magic show.
Together and introduce this people who each other and we help facilitate the so tell the biggest part of -- licensing market followed by entertainment.
-- -- -- definitely annual inventories we are usually based on the American restaurant okay fair and television.
Right I'm certainly -- went on television.
You know with kids TV it's everything from Sesame Street -- -- excuse to Clifford the big red dog Simpsons is a big one nonfarm right yet.
The multi million dollar quality and Disney Channel was there is okay so but interestingly I think you know I think within the passing new developments like looking -- fashion star.
That's television it's realities hello brilliant -- real.
And product in the store that day that's -- I think we're gonna see a lot more and that facilitated by mobile phones and that you know I see it but you can just online by.
I am I.
I try not to talk about this show is not our network effect but I mean my husband watches it with me I want to compelling fashion.
He likes it because he just thinks it's it's just brilliant how -- devised this system and in times the market today and in the -- selling really well.
Yeah yeah I think -- out there there's so the -- think they're keeping in numbers yes say -- -- keeping members paid for now but I think -- that.
As we show grows you're gonna see it's gonna expand its consideration and that may happen.
Online anything else network similar to to -- -- that -- knowing television I'm sure there's 25.
In the works than any time.
I didn't I know as some I don't know that we now have -- -- that it in four weeks at the show and you'll hear what.
All right -- you posted sure thank you so much for coming on anyway they went say right now.
Including from -- up.
-- from not.
Licensing -- 2012.
Another unless pay attention to this now as little about this interview learn something -- everyday -- and they made -- outcome giants and I think that that's the thing that people just young sixty has fugitives and now.
200 and now -- -- --
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